As Snapchat continues to grow and business sectors including charities, hospitality, fashion, the film and sports industry embrace this fast moving social network, is Snapchat for your business?
If your target audience falls into the under 35 bracket, then Snapchat’s demographic is ready and waiting, with over 70% of users being aged 18-34 years old.
Snapchat is a photo messaging mobile app that lets you send public or private snaps of images and video to people from your smartphone. Once you’ve downloaded the app you’re ready to go. When it comes to using Snapchat for business though, if you get creative there is a large audience of potential customers waiting.
As snaps are more like private messages and disappear completely after around 10 seconds, you’d be forgiven for thinking this isn’t going to help your business. They are meant to be watched only once, although you can replay snaps once again within 24 hours.
This is where some creativity comes into play, Snapchat stories are available to view to any Snapchatters who have added you to their account and these are displayed under Recent Updates.
When you add your photos and videos to your story these are compiled into one update for your followers to view an unlimited number of times for up to 24 hours. So it’s not as serious as video marketing which is why you can and should have some fun with it. Here’s a few ideas you could use a Snapchat story for:-
- Company Values
Take a look behind the scenes of your business and show the human side of your business, you can use the caption and drawing tools in Snapchat to help get the message across.
- Involve Staff
Let a member of staff take the reins for a day (under guidelines of course) and get the company perspective from another side and have some fun, while keeping it professional.
- Promote Events
Whether hosting or taking part in an event, creating a Snapchat story is ideal for letting customers know what’s happening and how to join in.
- Product Launches
How about teasing or enticing customers with glimpses of a new product with your Snapchat story showing a little more each day.
- Offers & Incentives
Why not try adding an offer on your Snapchat story for a 24 hour period, ask your Snapchatter friends to take a screen shot to take advantage of the offer. This will encourage engagement and shares.
If you’re not familiar with Snapchat, and are looking for a new way to promote your business and connect with younger customers, then Snapchat could be the one to watch. There is also a Chat function on Snapchat and you can create and share a custom snapcode to use on your other social networks to encourage other Snapchat users to follow you.
Have you thought about using Snapchat for business? It’s fast and fun and we’d love to hear about your Snapchat marketing ideas and whether they’d worked for you.