The digital marketing world moves fast, so it’s time for our weekly Digital Marketing Round-up! We’ve summed up the latest news this week from
Google Announces New PPC Features
At Marketingland’s SMX Advanced event this week, Google’s Surojit Chatterjee announced several new features for paid advertisers.
- Shopping: Price Benchmarks – To help paid Shopping advertisers become more aware of their competitors’ pricing, Google is releasing a price comparison tool businesses can use to set their prices accordingly with the current market benchmarks.
- YouTube: Location Extensions for Affiliates – This new “Affiliate Location” extension for Search and Display ads features on YouTube as a “<#> Stores near <location>” link below video ads on the popular streaming platform. This call-to-action leads to a Google Maps listing of the local stores that stock the product advertised.
- Display: Local Catalog Ads – This new Display ad unit lists local inventories of the advertised product(s), sorted by closest location with the product in stock first.
New Post Types In Google Posts For Offers And Promotions
Google has added two new Google Posts types within Google My Business for products and/or offers.
Product posts allow you to add details about a particular product you sell. With offer posts, you can describe promotional sales or offers from your business. Here are screenshots for each:
|Product Post||Offer Post|
Google & Salesforce Partnership Means New Opportunities for Brands
Google has chosen to integrate its Analytics capabilities with the CRM giant’s software, meaning that it will be easier for businesses that use both platforms to analyse cross-channel insights in one place.
Effectively, consumer data from Google Analytics 360 can now be combined with Salesforce Marketing Cloud, so that Marketers will be able to view these insights on both platforms. On Salesforce Marketing Cloud, users will benefit from a more complete understanding of campaign performance, while Google Analytics will be able to offer more options when it comes to attribution, bid optimisation and audience creation.
The aim of this integration is to give companies a more complete view of a customer’s journey both online and offline. Brands such as Ticketmaster are already trialling the updated software.
Twitter responds to user feedback with changes to improve users’ experiences
Twitter is making changes to its Explore, Notifications, Moments and Search features.
Marketingland reported on a blog from Twitter’s Vice President of Product, Keith Coleman, in which he said, “We’ve been working to change how you discover all the information around new, events, and stories, and today, we’re sharing a few steps forward.” He then goes on to say “It’ll be easier to find and follow the big events and stories you care about in your timeline, notifications, and Explore. Also, there’s a new look and feel for Moments showing everything you’d want to see.”
Hopefully, these small changes will make a big impact on users’ experiences in future.
Kim Kardashian To Save Twitter?
Kim Kardashian has been talking to the Twitter CEO and co-founder Jack Dorsey about how they could improve the social network. At Kanye West’s birthday party she voiced her concerns to the CEO about how there should be an edit button on tweets, and it seems like it might actually work! It seems that she too is always frustrated with having to delete tweets rather than being able to edit them. whilst this may never happen, we would be surprised if nothing changed at all…