Time flies by in the SocialB office but we always make time for the Digital Marketing round-up each week, we’ve included news about a New Video Format In Google Adwords For Mobile, Facebook’s New Live Video Format, Snapchat Expanding Its Advertising Options For Brands and Google Removing Fake Ad-Blocking Plugins.
New Video Format In Google Adwords For Mobile
Starting today, users of Google AdWords can use a new video format for mobile campaigns. This format is said to extend to more potential customers beyond YouTube.
The new format, called Outstream Video Ads, is built exclusively for mobile and will be displayed in mobile browsers and apps.
According to Adwords, “Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google video partners, which are high-quality publisher websites and mobile apps where you can show video ads, including TrueView in-stream and Bumper ads.”
Outstream video ads will play with sound off, on a user’s screen automatically when they scroll to the video. Users can unmute the video, and can also restart the video from the beginning.
Outstream video ads are charged on viewable CPM which means that every impression you pay for has been on screen and viewable.
Facebook Added A New Live Video Format
Named ‘Premieres’, Facebook has started testing a new video format among a select few creators, publishers and shows this week. While live video on the platform currently only allows users to stream current happens, Premieres videos will allow users to stream prerecorded video as live footage. Intended applications for this include:
- Movie trailers;
- New episodes of Facebook Watch shows;
- New song releases;
- Or any other new releases from their favourite creators.
While the rest of the world is yet to gain access to this new format, Facebook is hoping to roll it out if testing is successful.
Snapchat Expands Its Ad Options For Brands
Snapchat’s AR lenses have become a huge success since they launched in 2015 and their latest move is sure to appeal to advertisers. Snapchat is launching a new ‘Shoppable’ AR Lens that lets advertisers add one of three options, “Buy Now,” “Watch” or “Install Now” to the branded Lenses, turning every branded Snapchat selfie into a potential purchase, video view or app download.
Snapchat’s move is similar to that of Instagram who only a few weeks added ‘Shopping’ to their platform, giving brands the opportunity to tag specific products in posts and allow users to buy straight from the platform. However, Snapchat has gone a step further and added an ‘Install Now’ which allows users to install an app or open the app if its already installed on the device. There is also a ‘Watch’ button which could be used to promote an advert, game or movie trailer. Finally, there is the ‘Buy Now’ Button which simply allows the user to buy directly from the app, just like the aforementioned Instagram buttons.
Instagram Users Can Download Their Data
Following their parent company’s Cambridge Analytica scandal, Instagram is working to allows its users to download the profile of all the information the platform has collected and shared about them. This will increase transparency for the platforms users, who will be able to better monitor how much of their data is on the platform, while helping Instagram and Facebook comply with the new GDPR regulations coming into effect in May.
Instagram has also recently revoked access to their API (application programme interface) for some developers and limited how often business users can collect user data from it.
Google Removes Fake Ad-Blocking Plugins
If you’re missing your favourite ad-blocker on Google Chrome, there may be a reason why. A total of 5 fake ad-blocking extensions have been removed by Google from the Chrome web store after they were found to be fake and malicious versions of legitimate ad-blockers. Prior to being removed, the ‘fake’ ad-blockers had managed to attract around 20-million users after climbing to the top of search results. The extensions copied code from existing and legitimate ad-blockers and then added to them with code that could harvest users browsing data and manipulate browser behaviour.