Digital Marketing Round-Up – W/C 19th March

SocialB Digital Marketing Blog Last modified: 22 Mar 2018 by Alex Tsoncheva
Digital Marketing Roundup

Another week has flown by in the SocialB office! We’ve rounded up the latest Digital Marketing news from Instagram shopping in Europe, updates to Google, YouTube will be adding more ads to its platform to Pinterest shopping ads.

Instagram Launches Shopping

After the year-long trial in America, Instagram is now expanding it’s shoppable tags to more countries around the world. As of this week, Instagram has now opened up its in-app Shopping feature to businesses in Australia, UK, Canada, Brazil, Germany, France, Italy, and Spain. This will make it easier for brands to direct shoppers to their e-commerce storefronts without having to compromise on the time users spend on the app itself.

This new feature on Instagram will allow users to shop directly by using virtual price tags overlaid on the posts across the social media platform. The users can then tap on these tags to view pop-ups containing the name of the products and pricing information, along with a link to the brand’s storefront. This could then save time for users as they don’t need to leave the app to search through a store’s catalogue to find what they’re looking for. However, if you want to go ahead with the transaction, you will need to click through on the brand’s web storefront as it can’t be completed on Instagram directly.

Report Update – Google Search Console

Recently, Google has added visual updates to the Search Console Reports. These include:

  • Annotation cards: These have bulleted data points to show more information for the error detected on a particular date
  • Difference column: Shows data changes over a specified time period
  • Filter/Compare: New Look and feel
  • Overall improvements to the date picker and comparison view.

Google made this announcement on Twitter and also published a short video demonstrating the new annotation cards.

Watch the video here:

YouTube To Add Even MORE Adverts

YouTube plans to make the music video experience even more frustrating, the idea behind YouTube adding more adverts to music videos is the hope that heavy users will eventually grow tired of watching endless adverts and sign up for their paid service. The Google-owned site is still for many, the go-to place for music, with users treating the site like a free streaming alternative. Adding more adverts makes a lot of sense for YouTube. After all, Spotify has basically been using the same idea for years, converting free users to its paid premium tier, and it currently leads the streaming industry in overall subscribers.

Pinterest Expands Shopping Ads To More Businesses

Pinterest announced this week that its Shopping Ads have come out of initial testing and are now available to hundreds of businesses. Launched last year, Pinterest Shopping Ads were, at first, only available to a select few brands to test their effectiveness, of which included eBay, IKEA, Venu, and others. Given that in a recent study “90% of Pinners told us they make purchase decisions on the platform, and 70% said they use it to find new products”, this could be big news for many businesses across a range of industries such as home décor, fashion and more.

Google My Business Update

It’s being widely reported that Google is beginning to roll out an update to the My Business dashboard for business owners. The update will make it easier to navigate around the tool, click into listings and edit in the same window. It is also easier to access features such as posts and insights which will be displayed on the side navigation panel. Work has also been done to create an interface that is the same for all users, both large and small, with Google getting rid of the need to switch between the card and list view. Not sure if you’ve got the update? Log in to your account to find out.

google my business

The Ongoing Facebook And Cambridge Analytica Scandal

It’s been impossible not to hear about the major revelations involving these two companies this week, which have called Facebook’s data practices into question and led to #deletefacebook trending on Twitter. Cambridge Analytica, a London-based political consulting firm hired by the Donald Trump election campaign, are accused of fraudulently acquiring information from 50m Facebook profiles, before using that data to profile US voters and target them with personalised political advertisements. They still deny the allegations.

The company has since been suspended from Facebook and Mark Zuckerberg has promised that all apps that want access to large amounts of the platform’s information will go through a thorough review process, which requires developers to justify how they would use the data they collect. We’ll be publishing an article next week which goes into more detail on this story. Facebook founder Mark Zuckerberg said in a recent statement: “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”

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