Time for another digital marketing roundup by the SocialB team! We’ve summed up the latest news from sharing Snapchat stories on Twitter & Facebook, watch parties on Facebook, Search Console gets a makeover to Facebook and Google being under pressure to form an Ad Regulator.
The two internet giants are being pressured to create and fund an independent standards body that sets and enforces policies regarding online content. The appeal comes from the Incorporated Society of British Advertisers (ISBA). This society includes some of the UK’s biggest brands, including Unilever, P&G, as well as major supermarkets and energy providers.
“At a minimum, what we’re looking for is independent oversight and reporting,” the ISBA director-general commented. They argue that self-regulation will help them build trust among consumers and advertisers, and stave off the threat of government regulation. They suggest that after successfully establishing the standards body, other social platforms such as Twitter and Snapchat should be invited to join.
For the first time, Snapchat is allowing their users to post their content from within the app on other social media platforms like Twitter and Facebook. This could be an attempt to widen their user base. You can share your content via a link which allows users who don’t have the app to view the videos or photos you share. At the moment the announcement doesn’t relate to any sponsored or branded content, however, it doesn’t mean that it won’t be included in the future. The sharing element only applies to Stories which are high-profile or publicly viewable. This would include any content posted to the user-generated Our Stories and Search Stories section of the app. Videos and pictures from celebrities and public figures like the Kardashians which are classed as the ‘Official Stories’. The new feature is available to all snapchatters with the new redesigned version of the app.
Facebook has been testing a new feature “with a few groups” this week called ‘Watch Party.’ The idea behind a watch party is members of a group can watch videos together, comment on them and react to them. The admin of a group selects any video (live or standard) on Facebook and then the party can watch it together, comment and react. The idea behind a watch party is for Facebook to gain back more user engagement and allow users to interact with friends and family more. Facebook particularly wants to push Watch Party for Facebook Live to create more personal connections.
It’s been in the pipeline for a while but it now looks as though Google’s Beta version of Search Console is being rolled out to all users. The new-look system has been given a complete refresh, giving access to detailed reports and analytics about your website’s performance in Google search. The old system felt extremely clunky so the new system will be welcomed with open arms by webmasters and digital marketers alike. You can access the new version of search console here and click the properties box in the top right to see a list of your verified properties.
Google recently launched a new interactive education program for Universal App campaigns (UAC). It is designed to help you reach out to more customers and grow your app business across various Google Apps like Google Play, Google.com, YouTube and the apps in the Display Network. It makes use of Google’s machine learning technology.
The course is designed with inputs from industry experts and has short 3-minute videos that you can view at your own pace. The course also has interactive sessions to help you with new app launch or app updates.
The course is available here.
24 May 2018
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