Digital Marketing Round-Up – W/C 23rd April

SocialB Digital Marketing Blog Last modified: 25 Apr 2018 by SocialB
Digital Marketing Roundup

Another week has flown by which means it’s time for our weekly Digital Marketing round-up! We’ve summed up the latest news this week from Google, Instagram and Facebook – see what changes and updates they’ve made this week!

Google’s Latest ‘Broad Core Algorithm Update’ Rolls Out

Google has just rolled out their latest broad core algorithm, one of many routine updates they run throughout the year. There is not a huge change to be noted this time around, though Google stated that pages that were previously ‘under-rewarded’ would see a benefit from the update. As with any of the updates, users may see fluctuations in results through drops or gains in rankings but this time around this is largely due to the spotlight these ‘under-rewarded’ pages are getting – the only ‘fix’ is to keep creating great content, says Google. In other words, keep on doing what you’re doing and don’t panic too much (unless, of course, you see a HUGE dip)!

Google Algorithms


Google Maps Is Testing Directions Based On The Nearest Fast-Food Spots

Google Maps has started using businesses as reference points for directions. Drivers using Google Maps have started noticing that instead of being told to turn onto a specific street or a direction to head in, they’re being instructed to look for notable businesses or buildings, like large fast-food chains. Whilst this may seem confusing to some, it’s actually a clever move to improve how people receive directions.

Google wouldn’t confirm the new map feature, but, we reckon, the company is experimenting with improving navigation. It’s probably testing landmarks as guides for its directions instead of using more formal navigational descriptions.

Facebook Denies Using Personality Tests For Ad Targeting

As if the recent Cambridge Analytica scandal wasn’t enough controversy for the social media platform, Facebook is now facing accusations that they’ve considered profiling user personalities, including “emotional stability”, in order to better target adverts.

The project has apparently been aborted, but a patent was first filed in 2012 which describes how personality factors could be construed from individual messages and status updates. The patent was last updated in 2016. Facebook insists that it has never used personality tests in any of its products.

Facebook Ad Targeting

Instagram Launches “Data Download” Tool To Let You Access All Your Stored Insta Info

Instagram’s  “Data Download” feature can be accessed through the app’s privacy settings. It lets users export their photos, videos, archived Stories, profile, info, comments, and non-ephemeral messages, though it can take a few hours to days for your download to be ready.

An Instagram spokesperson confirmed to TechCrunch that “the Data Download tool is currently accessible to everyone on the web, but access via iOS and Android is still rolling out.” The download contains your profile info, photos, videos, archived Stories (those posted after December 2017), your post and story captions, your uploaded contacts, the usernames of your followers and people you follow, Direct messages, non-ephemeral Direct message photos and videos, comments, Likes, searches, and settings.

The tool’s launch is necessary for Instagram to comply with the data portability rule in European Union’s GDPR privacy law that goes into effect on May 25th.

Facebook Pushes Its ‘Watch’ Video Hub

As online video consumption continues to skyrocket, Facebook is working hard to compete with big players such as YouTube, Netflix, Hulu and Amazon Video. This week, the social giant has added more features for creators to promote their Watch uploads including “Preview” trailers – short videos that appear in the news feed. They’re also moving pre-roll ads beyond just Watch videos to include other sections of the website where users are likely to be searching for videos. While Facebook may not be charging users to join anytime soon, they are certainly pushing adverts!

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