What does 2018 have in store for Social Media? Well, some leading marketers and analysts have had their say and predicted the directions for social media in 2018… Steve Bartlett from Social Chain has predicted that Social media will progress from being ‘one-dimensional’ and will allow users to engage with influencers and people further than a ‘like’ or a ‘retweet’. He also adds that social feeds will be more overlaid into reality whether that’s through VR headsets or whether more Social Media channels will explore AR and 360degree content. Entrepreneur Magazine also adds that because of Apple’s new generation of iPhone’s AR (augmented reality) will have a big impact on social media and gaming in 2018.
The increase of Instagram stories is definitely one to hold on to for 2018, over 200 million people every month use Instagram stories, 50 million more than Snapchat! If Instagram stories continue to grow at the same rate it’s likely that nearly half of all Instagram users will be using Stories, so it’s likely that you will see more ads and brands using the stories function.
2017 was a bad year for Twitter with the brand failing to increase followers significantly, whilst other social media channels grew in large numbers, Twitter didn’t. Expect to see huge changes in 2018 for Twitter with Twitters big guns likely to rethink and reassess how the platform operates…
If you are an avid user of Snapchat you may be pleased to hear that the popular app has added a new feature allowing users to lookback at their snaps from the year and share them to their stories. The decision to add a year lookback feature Is found in the memories tab and will only appear if you have generated enough content in 2017. A smart move from Snapchat who are clearly trying to bolster their defence against the increasingly more popular Instagram stories, which since it came out in late 2016 has already surpassed more than 200 million monthly users, 50 million more than Snapchat…
Google is continuing its integration of third-party reviews in their Knowledge Graph via an opt-in option. Google is working directly with third-party review sources (e.g. TripAdvisor) to integrate the content into their Google Places offering. It’s a surprising move to undertake again, considering they received a lot of flack for it back in 2010 for incorporating TripAdvisor and Yelp reviews without permission. One of the terms of Google’s 2012 antitrust settlement with the FTC was that it would allow publishers to block Google from including third-party reviews without the fear of being excluded from the general index. The settlement expired on December 27th, but Google stated in a letter to the FTC that they will continue to adhere to the terms, enabling publishers to opt-out of having their content displayed.
At the moment it seems that Google is directly working with publishers to include their content and it seems isolated to hotels at the moment. We’ll have to wait and see how this pans out for them and whether they will continue to expand to restaurants and other hospitality services.
We’ll help you determine the most effective digital marketing plan for your business.