It’s almost the end of March and Easter is around the corner! Time flies by in the SocialB office but we always make time for the Digital Marketing round-up each week, we’ve included news about AdWord’s Keyword planner getting a facelift, Google rolling out mobile-first index to more sites, the potential breakup between Google and EU to Millennial’s customer service preference.
Margrethe Vestager, European Commissioner for Competition and antitrust chief, ensured that the EU reserves the right to break Google down into smaller entities. This is due to suspicions that its domination of the online world is preventing fair competition.
Google is already adapting to new EU rules on how it operates with smaller businesses that use its services, after they were heavily fined last year for favouring their own shopping service over others.
The European Commission is currently drafting new regulations aimed at improving transparency around e-commerce sites, app stores, and search engines.
The Google Keyword Planner has had a recent facelift. The new version is simplified and offers new features to help advertisers get more data for their search campaigns. The biggest change seems to be the Aesthetic changes, which are in line with the look and feel of the new AdWords experience.
Some of the other new features include:
Source: Adwords Google Plus Page
On Monday, Google announced that “after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile first indexing.”. This means more businesses who have invested in mobile-friendly technology like responsive design, AMP and generally optimising for mobile will start to rank better in mobile search results as Google continues to expand its mobile-first index. To see whether your site has been migrated to the mobile-first index, check your website’s Search Console and look for a message similar to this:
Research conducted by Narvar has shown that there’s a big difference in brand communication preferences between demographics. From a survey of 2,957 UK consumers that have made an online purchase in the past 6 months, they discovered that live chat would be the number one channel of choice for one in three of millennials. In contrast, just 16% of older consumers would choose this channel to communicate with a brand. 10% of millennials said they would attempt to contact a retailer via Facebook Messenger or WhatsApp, whereas only 2% of consumers over 45 would do the same. However, email is still the preferred communication channel for all ages.
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