Digital Marketing Round-Up – W/C 28th May

SocialB Digital Marketing Blog Last modified: 01 Jun 2018 by SocialB
Digital Marketing Roundup

The digital marketing world moves fast, so it’s time for our weekly Digital Marketing Round-up! We’ve summed up the latest news this week from Google AdWords Adding Notes, Google Testing Local Search Suggestions on Maps, Facebook’s New Rules for Political Ads and more!

Google AdWords Notes Are Now Live

Earlier this year, Google announced notes were coming to the new AdWords interface. This is now available to all Adwords accounts using the new Adwords experience.

Notes are available at the account, campaign and ad group levels. Similar to Google Analytics Annotations, you can add notes to the performance charts in Adwords as shown below.

Adwords Notes

Once you click on Add Note, you can enter your notes and save.

Adwords Notes

All notes created are visible to anyone who accesses that Adwords account.

Google Testing Local Search Suggestions on Maps

Google has started testing a new feature in Google Maps which they hope will help searchers find similar local businesses based on their searches and depending on where they are on the map.

These include:

  • Restaurants;
  • Cafes;
  • Supermarkets;
  • Petrol Stations;
  • Pharmacies;
  • Hospitals.

While we were unable to replicate this in the UK currently, Android Police took this screenshot to give an example:

Facebook’s New Rules for Political Ads Has Started

Facebook is now enforcing the new rules for anyone wanting to run political or issue-related ads. These new rules were announced last month and the rules require that all advertisers running these particular ads are on the platform to verify their identity and location, The ads will also have to be clearly labelled and with no misleading content. The new ads will also include a “Paid For” Label in the information so it’s clear who is running the ad and who has paid for it.

Amazon Responds After Alexa Records & Sends Private Conversation

Last week a woman in Portland reported to local media that her Amazon Echo had recorded a conversation between her and her partner, and sent it to another contact’s Echo device. The woman, identified as Danielle, said that she hadn’t realised what had happened until the recipient – an employee of her husband – contacted them with specific details about the conversation they heard.

The tech giant has issued a statement explaining how and why Alexa sent the recordings to a contact without being prompted by the user:

“Echo woke up due to a word in background conversation sounding like ‘Alexa’. Then, the subsequent conversation was heard as a ‘send message’ request. At which point, Alexa said out loud ‘To whom?’ At which point, the background conversation was interpreted as a name in the customer’s contact list. Alexa then asked out loud, ‘[contact name], right?’ Alexa then interpreted background conversation as ‘right’.”

Amazon has always maintained that its smart speaker only listens in when activated. Users can review, listen and delete the audio Amazon holds on them in their Echo settings menu.

Amazon Alexa Laughter

ASA Asks Search Engines To Take Down ViaGoGo Ads

The Advertising Standards Authority has reached out to Google and Bing asking them to remove paid ads for the ticket touting website ViaGoGo. Earlier this week, the ASA concluded that the website was misleading customers by not being transparent on pricing and wrongfully using the term ‘official site’ suggesting it was an authorised ticket seller. The ASA has asked Google and Bing to remove some listings and PPC ads, although at the time of writing, ViaGoGo ads are still running on Google. According to the Guardian, the ASA has also launched its own adverts trying to highlight ViaGoGo’s behaviour.

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