Digital Marketing Round Up – W/C 2nd July

SocialB Digital Marketing Blog Last modified: 06 Jul 2018 by SocialB
Digital Marketing Roundup

The digital marketing world moves fast! To make sure you stay up to date with all of the most important news in the digital world we have collected all of the most important stories and turned them into bitesize news stories for you to digest! This week we have news from Google My Business Insights, Chanel 4 trails AI, Instagram Adds and much more!

Google My Business Insights Adds Search Queries To Reports

You can now find how people are searching on Google Maps or Google Search to find your local listings. Google My Business is rolling out a new report in the Insights section of the console. The “queries used to find your business” report shows the most popular queries for your business by unique users within a time frame. This feature is still being rolled out by Google across all Google My Business users and is not available in our account at the time of writing this article.

Channel 4 trials AI that identifies TV scenes to tailor ads

Channel 4 has revealed a new artificial intelligence (AI) ad product that will let brands better integrate with linear TV. The tool is powered by an algorithm and will use visual and audio recognition to identify ideal TV moments for relevant brands to show ads for.

“For example, a character in a show might be seen enjoying a cup of tea and this scene may appeal to a tea brand whose ad would then be placed in the following break,” said Channel 4.

Channel 4 already invites cooking brands to buy spots around relevant shows like Great British Bake Off. However, now they will be able to buy into the likes of flagship shows such as Gogglebox, Humans or Naked Attraction every time a lead character uses their stove or orders in a meal.

Instagram Adds ‘You’re All Caught Up’ Notification

As a part of Mark Zuckerberg’s 2018 new years resolution to “make sure that time spent on Facebook is time well spent”, starting with Instagram, users now see a notification reading ‘You’re All Caught Up’ to notify them when they’ve read all new posts in their feed.

Facebook has confirmed with TechCrunch that it is building a “Your Time on Facebook” tool which will show users how long they’ve spent on the Facebook app over the last 7 days.

Both Apple and Google are joining this movement, developing time awareness tools of their own.

Facebook Shuts Down Hello, Moves and tbh

Facebook has announced that it will be ‘retiring’ three of their apps; Moves, Hello and tbh. All 3 events were acquired since 2014 when they bought ‘Moves’.

The cause for shutting down the apps was due to “low-usage” however Facebook uses this term rather loosely… Sensor Tower notes that Hello had only 570,000 installs — that is, total downloads — but tbh had 6.4 million and Moves 13 million. Still, these numbers are all just blips in comparison to billions of downloads and users of Facebook and the other popular apps that it owns: Instagram, WhatsApp and Messenger.

Amazon Announce Biggest Prime Day Ever

This year’s Amazon Prime Day will be extended to last for 36 days, starting on the 16th of July. The global online shopping event is set to offer more than one million deals exclusively for Prime members. It starts at 12 pm UK time and in Amazon’s own words, will offer a day and a half of ‘epic deals’.

Amazon Prime Day

 

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