Another week has flown by which means it’s time for our weekly Digital Marketing round-up! We’ve summed up the latest news this week from Twitter encountering a password glitch, Google testing Keyword-free AdWords Campaigns, the latest twist in the Cambridge Analytica Scandal, Facebook search history and more!
Twitter is urging more than 330 million users to change their account passwords after a glitch in the system caused some to be stored in readable text on its internal computer system rather than disguised by a process known as ‘hashing’. The news first came to light after Twitter posted a series of tweets on Thursday afternoon explaining that they had resolved the issue and that they had also conducted an internal investigation and found that no passwords were stolen or misused by insiders. The social network has still urged all users to change their passwords, to be on the safe side.
Google is currently testing a new format of local AdWords campaign where brick-and-mortar advertisers are able to set up “Local Search Ads Experiment Campaigns” for their stores. The focus of these campaigns is to remove keywords altogether and base search criteria on information pulled through from their Google My Business listings. These criteria include Location address and Location category and can be seen as an evolution of the location extension popular amongst local service businesses. Depending on the success of the initial trials, Google could look to roll this out in other countries outside the US.
The latest twist in the tale, Cambridge Analytica the London based political consulting company has been forced by directors to close. Cambridge Analytica had been accused of acquiring data from up to 87 million Facebook profiles for use in political campaigns, most notably the 2016 Donald Trump Presidential Campaign and the EU referendum. In March 2018 media outlets broke the news of Cambridge Analytica’s business methods, with an undercover video showing Alexander Nix boasting about using unorthodox tactics to discredit the opposition.
Despite the closure of Cambridge Analytica The Information Commissioner’s Office (ICO) has said that it will still ‘pursue individuals and directors’. Damian Collins, chair of the committee for Digital, Culture, Media and Sport tweeted: “Cambridge Analytica and SCL Group cannot be allowed to delete their data history by closing.” Who knows what will happen next, but it’s certain that there will be more to the story.
Facebook is working on a new feature that will let its users prevent the platform from accessing their personal browsing history. The platform currently collects browsing data from websites and apps plugged into its ad network, which they use to sell targeted ads. People with profiles will soon be able to able the list of websites and apps that use Facebook software plugins to send their information back to Facebook. Users can then delete the browsing history that Facebook has collected to date, and prevent future access.
This feature will mark the first time Facebook allows its users to opt out of data collection of this kind. It’s also the first time Facebook has actively changed their own data collection practices, instead of focussing on the practices of its clients and partners.
After announcing it would begin to roll out a mobile-first index (a long time ago), Google has finally begun sending notifications to webmasters about mobile-first indexing. Some webmasters have reported receiving notifications in Google Search Console advising that their sites have been enabled for mobile-first indexing. The notification reads: “This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.”
The notifications are great news for those businesses who have been preparing for mobile and could serve as a wake-up call for those who have ignored it!
25 May 2018
24 May 2018
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