Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
Google Post Insights shows you how well your Google Posts are performing
You can now see how well, or poorly, your Google My Business Posts are doing in search and Google Maps.
Google has announced it is launching reporting and analytics for Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names. You can add Google Posts within your local Google My Business account by claiming your listing and clicking on the Posts section.
Now, Google announced you can see “Post Insights” — the term Google My Business uses for analytics. Post Insights shows you how well your Posts are performing within Google, including data such as views and clicks on those posts.
Google’s Broad Core Algorithm Update
Google has announced an algorithm update this week. Here is the official statement. Google did confirm this is a major algorithm update and it covers broad changes. The changes are mostly related to improving how Google matches relevant results to search queries. Sites that have lost ranking post the update did not lose it because of poor quality as Google states there was nothing required to fix. Here are the official tweets.
Apple hits 1 trillion in Value
$1,000,000,000,000 yes, we know. Apple is now worth a massive 1 trillion dollars (£767bn in real money). The iPhone maker’s market value reached 1 trillion in New York on Thursday and its shares closed at a new record high of $207.39. Apple has become the first company to hit the landmark figure, beating Amazon and Microsoft to the prize. Since the iPhone first went on sale in 2007, Apple shares have risen by 1,100% and have jumped almost a third in the past year.
Twitter Switches Focus to Platform Health Over User Numbers
In response to losing 1 million active users over the last three months, Twitter has said that this was the price they had to pay for prioritising the “health” of its platform. Twitter’s recent investments and initiatives include blocking fake, offensive or inactive profiles, and investing resources in GDPR compliance.
CEO Jack Dorsey said earlier this year that Twitter was committed to “increasing the collective health, openness and civility of public conversation”. The platform has some long-standing issues of being a catalyst for trolling and harassment; Twitter has said that they recognise this has come to impact wider society and that they have a role to play in tackling this.
New Automated Bidding Strategies On Bing
Bing Ads announced this week that two new automated bidding strategies were being rolled out for advertisers in a number of countries, including the UK. Target CPA (Cost Per Aquisition) and Maximise Conversions are available for general use for Bing advertisers after a year or so of testing.
Both automation have been available on Google for a while with the aim of making it easier for advertisers to manage their campaigns. Maximise Conversions will aim to get as many conversions as possible within the campaign budget and Target CPA will let the advertiser set a target cost per acquisition and generate conversions at this cost. In order to use either of these new bidding strategies, you will need to have had at least 15 conversions in the last 30 days.