Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
Expanded phrase match negatives: A script for misspellings
A small American company has come up with an innovative piece of script to make us marketers lives much easier when using google ads by enabling us to make our negative keywords more effective.
The brainiacs over at Brainlabs have come up with a smart little script to help all of us marketers using Google Ads to focus our efforts. It looks at queries that contain a phrase negative but weren’t excluded for trivial reasons. It will then suggest new negative keywords that will exclude those search queries.
For a more in-depth explanation see this link: www.searchengineland.com/expanded-phrase-match-negatives-a-script-for-misspellings-303303
Facebook Launches Playable Ads
Facebook has announced a new way of advertising for app marketers. Recently Facebook has been lagging behind the likes of Google and others when it comes to developing ad products and features for app marketers.
The announcement means that the Playable ads will allow the ads users to demo the game within the ad to help them decide if they want to go ahead and download the app. This feature is now available in the Facebook News Feed. Advertisers are able to set these ads up in the Facebook UI after choosing the app install campaign objective.
Snapchat User Numbers Decline For First Time
Snapchat has suffered its first dip in daily active users since its launch in 2011. The number of users fell by 2% in the second quarter of this year, from 191 to 188 million. This accompanies a $353m loss in revenue.
Snapchat is not alone in having disappointing results this quarter – Facebook and Twitter have also experienced slow or negative growth in recent months.
Facebook ‘Regrets’ Earthquake Balloons
Facebook has got itself in a sticky situation, again. On Sunday, a 6.9 magnitude earthquake hit the island of Lombok, killing more than 130 people. Many Indonesian speakers wrote messages using the word “selamat”, which can mean “unhurt” or “congratulations” depending on the context.
But every time the phrase was written, it triggered an animation of balloons and confetti…
Facebook had this to say: “We regret that it appeared in this unfortunate context and have since turned off the feature locally. Our hearts go out to the people affected by the earthquake.”