Digital Marketing Round-Up – W/C 14th May

SocialB Digital Marketing Blog Last modified: 18 May 2018 by SocialB
Digital Marketing Roundup

We’ve summed up the most important news that has happened within Digital Marketing, if you’ve had a busy week, don’t worry! We’ve got you covered and included everything from the Google search results being reduced, Snapchat reversing design changes, Instagram showing you time usage and also Googles new AI news app.

Google Shortens Search Results Snippets

Google has confirmed that only about 5 months after they increased the search result snippets, it has now decreased the length of these result snippets. The average length of the description snippet has returned to around 160 characters, which is down from 300+ characters. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”

Snapchat reverses redesign changes

After about 5 months of backlash about Snapchats redesign of the app, Snapchat now says a majority of iOS users will now have their Snaps and Chats in chronological order again, (just like how it used to be), with friends’ Stories back on the right side of the app. The app also has added a separate subscriptions section for Stories from publishers and creators that users follow. CEO of Snapchat, Evan Spiegel said the reason for the change was based on “experimentation and learning”.

Instagram to show you usage

Bad news for you social media lovers! Instagram is launching a ‘usage insights’ tool that shows users how much time they have spent on the app. Instagram CEO Kevin Systrom has confirmed original statement saying that “building tools that will help the IG community know more about the time they spend on Instagram — any time should be positive and intentional.” As of yet, we aren’t sure what details the feature will show apart from time spent on the app.


Google releases new AI news app

Announced at the I/O Developer conference last week, it now seems that the app has officially gone live. The app is now organized into four different sections. The first is a “For You” personalized list of the top five stories Google’s AI software thinks you’ll want to read alongside a few other algorithmically chosen articles and local news stories. The second section is simply labelled “Headlines,” and it’s the latest news across sections like, “U.K,” “World,” “Business,” and “Tech.” There is also a favourites section for topics of your choice and finally a ‘preferred news source’.


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