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Digital Marketing Round-Up – W/C 16th October

We’ve rounded up the latest changes with Digital Marketing for you. Catch up with the latest news from Video ads overtaking banner advertisement, Facebook has acquired teen-centric polling app ‘tbh’ and adding the option to job search within marketplace to Trustpilot revealing the dramatic increase in negative reviews throughout November and December.

Facebook Increases Its Knowledgebase By Acquiring Teen-centric Polling App ‘tbh’

For the past 4 years, Facebook has struggled to sustain its teenage users, with rival social platform Snapchat continuing to entice teen members to its app. Since Facebook’s failed attempt to purchase Snapchat, it has continued to add new features aimed such as the failed Facebook Stories, designed to increase teen interaction.

The iPhone-only polling app ‘tbh’ was launched in August 2017 and has been largely popular amongst teen users. The app allows users to anonymously answer questions about their friends and could potentially contain valuable data for Facebook to use to improve its experience for teen users.

tbh

Video Overtakes Banner Advertising For The First Time

A new report has found that in the first half of this year, advertisers spent £14m more on video advertising than they did on banner ads. This is the first time that video advertising has surpassed banner ads, as video ads become the fastest growing ad format. The latest report on Digital Adspend by the International Advertising Bureau (IAB) finds that advertisers spent £699m on video ads. That’s up a mighty 46% year on year.

The latest report on Digital Adspend by the International Advertising Bureau (IAB) finds that advertisers spent a total of £699m on video ads. That’s up a mighty 46% year on year and is a reflection on the amount of time consumers spend watching video.

Job Listings On Facebook?

Facebook could soon be helping job seekers find a new job opportunity, it was recently spotted that you can add a Facebook CV which would suggest that the social media platform is currently testing the option as a way to expand the job posting inside Marketplace. Facebook has confirmed that a feature named “work histories” is being added at the moment.

The feature will allow their users to pull the work experience that Facebook already has in their profiles into separate CVs, they’ll have the option to add contact information, experience, and education which can also be edited.

This is to help Facebook users find work directly within their platform, this won’t link to an application outside the platform. You will instead be searching for a job ad inside Facebook marketplace which was launched earlier this year.

Trustpilot Reveals That Negative Reviews Spike Up During November & December

Resistance is futile, Christmas is coming up and it’s the most crucial time of the year to make sure your online order system is in tune with your delivery suppliers. Trustpilot have released data analysis from the past two years and found that one-star reviews with negative sentiment rose in the months and weeks before Christmas Day, with the 20th December receiving the most negative reviews than any other time of the year. In December, one-star reviews mentioning the keyword ‘delivery’ rose to more than 19%, a 13% increase since October.

The key takeaway here is to make sure you’re ready for the Christmas rush when it comes to ordering and that you’ve got the capability to ensure special delivery offers before Christmas, such as guaranteed next day delivery. Don’t promise things you can’t deliver on (literally)!



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