Catch up on the latest news in the world of digital marketing, we’ve summarised everything you need to know like changes to Instagram stories, Google starting to penalise websites using Accelerated Mobile Pages to Lego launching a chat bot for Christmas.
Instagram stories will no longer only be available via the app, after launching the ability to see stories on mobile browsers it was announced last week that users can soon post content on their stories without the app. On Instagram.com you’ll soon be able to post on your story, save any posts to review later. There will be more features available in the app, however, Instagram users will be able to log into their account via a mobile browser to see stories at the top of their screens. At the moment, when going through a mobile browser, users will have access to view other stories, you can click on the camera icon to add a story too. Even though using a mobile browser, you’ll have similar options to add text but you won’t be able to use it to the same extent as you would through the app. Alongside the new option to share to stories, the social media platform is bringing the option to save your posts as well. You will be able to go back and have a look at your saved posts when clicking on the bookmark icon in the upper right corner.
From 1st February 2018, Google has announced that it will start penalising websites that use the AMP technology to create pages that don’t accurately represent the content on the original page it’s minifying. For example, if a website were to write a full article then create an AMP containing just the first couple of paragraphs with a link reading ‘Read the full article here’, this would be seen as a site employing poor (or ‘black hat’) SEO practices. Not only that, Google will just forward traffic to the original page, rendering the AMP pointless. The intention behind the AMP project was to service full articles at a faster speed, and using it as a preview or ‘teaser’ tool is a misuse of it.
Lego is the latest company to launch a Chat Bot on Facebook Messenger in an effort to boost sales this Christmas. Ralph, the Lego Gift Bot, is an automated chat service that guides shoppers through a customised set of queries to help them pick a suitable gift for the ‘builder’, or gift recipient as we might call them. Ralph will ask questions to determine such things as the age and interests of the person being bought the gift before presenting multiple options to purchase. The system will then send the user directly to the check out page with the selection in the basket ready to purchase. Ralph will even chuck in a free shipping code to help persuade you. Try the new Chat Bot on Facebook Messenger here.
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