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Digital Marketing Roundup – April 2019

SocialB Digital Marketing Blog Last modified: 03 May 2019 by Jaison Dobbs
Digital Roundup

What Happened?

  • Facebook Introduces New Business Tools for Messenger – read
  • WhatsApp for Business to Get E-commerce and Payment Platform – read
  • ASOS E-commerce Image Faux Pas – read
  • Shopify Adds Facebook Dynamic Ad Campaign And Snapchat Story Ads Integration – read
  • Twitter Rolls out New Desktop Layout – read
  • Google My Business Premium – read

Facebook Introduced New Business Tools for Messenger

Following Facebook’s F8 Conference, the social media giant announced some useful new Messenger tools for businesses designed to generate leads and book appointments.

To further enhance Facebook’s chatbot program, they are introducing a new business tool to build on the success of Messenger with a selection of lead generation templates.  New lead generation templates will ensure bots ask standardised questions and get a standardised response.

They are also making it so that all businesses can now schedule appointments via Messenger.  A handy tool which will help with add another element of customer service.

Facebook also announced that a slimmed down version of Messenger will be available on desktop later this year, primarily focusing on chat, audio, and video calls.

WhatsApp for Business to Get E-commerce and Payment Platform

Facebook-owned WhatsApp looks like they are taking the next step and making the move towards an e-commerce platform. The business messenger app, WhatsApp Business at present is used to communicate with customers and lets users create a basic business profile.

Mark Zuckerberg has announced a significant expansion to the WhatsApp Business app, with Product Catalogs, enabling users to see at a glance what is available from a business. He also went on to talk about a payment system to allow people to send money to each other, which when linked to the WhatsApp Business Product Catalogs could potentially allow customers to not only browse products but purchase them, too!

This would certainly make WhatsApp Business a much more useable business app, especially for smaller business who don’t have an e-commerce website.

ASOS E-commerce Image Faux Pas

ASOS was in a spot of both in April when a dress on their e-commerce website was uploaded unedited with bulldog clips showing on the dress to create a different (more flattering) shape on the model. It caused an uproar on social media when one eagle-eyed consumer spotted the unusual accessories attached to the dress and brought the company up on their mistake.

ASOS Bulldog Clip

Since then the bulldog clips have been edited out of the image, however, this how no led to some consumers questioning whether online shops are being misleading regarding the sizing of clothing products. This is even more controversial since at the start of the month ASOS was threatening to block serial returners, stating that if they suspected someone of returning lots of items the company may deactivate the account. Understandably after the image faux pas, some shoppers are now finding the threat hypocritical saying that the reason why some must return large amounts of items is due to inaccurate sizing.

After this revelation, it does make you want to think carefully about the way e-commerce images are used online and how much or little image editing is fair for an accurate representation of products for consumers. When you have an e-commerce website, there may be even more to consider that you may have initially first thought.

Shopify Adds Facebook Dynamic Ad Campaign And Snapchat Story Ads Integration

Facebook Ads Shopify

Shopify is providing Facebook and Snapchat advertisers new ways of purchasing ads through its e-commerce platform. The company announces the users will be able to create, manage and launch Facebook dynamic ads campaigns through its e-commerce site. New integrations will also include Snapchat Story Ads campaigns via a Snapchat Ads App from Shopify.

These integrations with Facebook and Snapchat offer advertisers of e-commerce websites seamless ads creation and management for their social campaigns. They open up more campaign options through the Shopify platform on top of its current capabilities and the automated syncing of product information from Shopify’s platform will be a major time-saver when managing multiple campaigns across these social platforms.

Twitter Rolls Out New Desktop Layout

As most of you have no doubt noticed by now, things are looking a little different over on the Twitter desktop platform.

The plans were announced back in January and rolled out at the end of April, with the new layout looking reminiscent of the mobile design, featuring a simpler, airy and paired down vibe. The trend of minimalist websites doesn’t seem to be waning just yet.

However, it doesn’t appear that we’re all getting the same redesign.

Some people are reporting a 3 column design, the left one being static and containing messages, notifications and the usual things you’d expect from the drop-down menu. Others have two columns, with who to follow and trending topics on the right and an expanded timeline on the left.

3 column twitter and 2 column twitter

Fear not, this isn’t some glitch in the rollout. Twitter is still running tests on their new designs and harvesting feedback from users. They’ll be settling on a final design soon, and then we can all go back to layout unity on our favourite microblogging platform.

New Features

Twitter have chucked in some new customisable features with the layout. Some you’ll be familiar with as they’ve been releasing them bit by bit, others might be a welcome (or not so welcome) surprise. These include variable text sizes, sorting options for your feed and a “dark mode” function.

Twitter reported an increase of 9 million monthly users from Q4 to Q1, and this new layout is part of their efforts to entice new users to the platform by offering a safer space, increased user engagement and just generally making it a nicer place to be. If the numbers are anything to go by, then it certainly seems to be working.

How was it been received?

Despite the fact that we all knew this redesign was coming, a lot of users seem to have been caught off guard by the sudden change, and they do NOT like it:

If you’re also not a fan of the new design then there is still an option to “switch to legacy twitter”, but don’t expect this to be around for too long.

Google My Business Premium

Google has been busy sending out surveys to business owners, gathering information on what people would think of a premium option for Google My Business.

Unfortunately, the survey is now closed so you can’t see what they were asking. Lucky for you, we got a good look at it before that happened.

The Survey

The survey opened with some run of the mill questions trying to ascertain how much money you’d usually spend on advertising, but from there it took a turn and introduced us to potential premium sections that Google could start offering within Google My Business. From there on out, every question was about the premium features, asking which ones users were more likely to use.

The Features

Ok, we won’t keep you in suspense any longer, here’s a list of the features Google are contemplating adding to the service:

  • “Book” button on your business profile
  • Promote your “Book” button
  • Google Guarantee
  • Verified Bookings
  • Verified reviews
  • Verified licenses
  • Promoted map pin
  • Background check
  • Video on your business profile
  • Call reports and recordings
  • Automated message responses
  • Automated response for reviews
  • Google search results placement
  • Instant quote
  • Request quote
  • Offers
  • Google customer support
  • Featured review
  • Get leads from competitor profiles
  • Remove ads from your business profile

After finding out what you’d like, the survey then went on to generate some mock-ups of what the subscription packages might look like and asked you to pick which you’d prefer.

google my business premium survey

From there it’s down to brass tax, as Google finally reveals just how much these subscriptions could cost.

Google my business premium survey screenshot

The remaining questions focus on which packages appeal to you and how much you’d be willing to shell out for them.

It seems that Google is fully intending to roll out these features at some point, depending on the responses to the survey of course. We wouldn’t be at all surprised to see them come to light though, so keep your eyes peeled in the coming months and perhaps start preparing to spend a bit more on your monthly Google bill.

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