As we hit not only a new year, but a new decade running, we take a look at the social media and digital marketing news for January.
- Twitter Removes Audience Insights from Twitter Analytics
- Google Featured Snippets Update
- Byte Officially Launches
- Emoji Reactions Now on Twitter Direct Messages
1. Twitter Removes Audience Insights from Twitter Analytics
Twitter has confirmed the removal of its Audience Insights tab from Twitter Analytics at the end of this month.
Launched back in 2015, Audience Insights gave us in-depth data about profile followers, demographic profiles, purchase behaviour insights, mobile device usage stats and more. Twitter Audience Insights certainly proved useful when looking at Twitter ads strategies by giving more perspective on who, you need to reach.
As yet, there is no replacement, but hopefully Twitter are working on better analytics for the future.
2. Google Featured Snippets Update
Google have been busy this month, with the January core update going live on the 13 January. This was followed a week later by an announcement from the search engine giant that if a web page listing is elevated into the featured snippet position, they will no longer repeat the listing in the search results.
According to a tweet from Google, this is to declutter the results and help users locate the relevant information more easily. They also confirmed that featured snippets count as one of the ten web page listings that Google show.
As you would expect, this tweet caused a lot of discussion, some panic, and raised quite a few questions. In fact, it prompted so many questions, Google had to keep responding, and every response seemed to bring more questions.
Concerns have been expressed over the negative impact this has for SEO with the removal of a second URL for a website with a feature snippet. Time will tell the true impact and, whether this improves the user experience. In the meantime, careful monitoring of rankings and traffic is a good idea.
3. Byte Officially Launches
Byte, a short-form video app has officially launched and is now available on iOS and Android. This is essentially a successor to Vine, created by Dom Hoffman, but with updated features and focus. Vine was purchased by Twitter back in 2012, then shut it down in 2016 due to declining usage.
Byte lets you shoot or upload and then share six-second videos. The small time limit necessitates no-filler content that’s denser than the maximum one-minute clips on TikTok.
The Byte app includes all the standard social features of a feed, Explore page, notifications and profiles. Whilst Byte is very much like Vine, and of course is being compared to TikTok, it seems to lack some of the additional remix, AR and effects tools that TikTok has to offer.
4. Emoji Reactions Now on Twitter Direct Messages
If you love an emoji, you’ll be pleased to hear that Twitter has launched Emoji Reactions for Twitter Direct Messages. To add a reaction, you need to hover over the message and click the reaction button (heart and plus icon), or double tap on the message and pick an emoji from the pop-up. You can also undo the reaction at any time, and it will be removed for all participants of a group conversation. This new update will make it quicker and easier to acknowledge messages on DMs.