Digital Marketing Roundup – September 2019

SocialB Digital Marketing Blog Last modified: 04 Oct 2019 by Paul Hogg
Digital Roundup

What Happened?

  • Sparktoro Publishes 2019 Google Ranking Factors Survey – read
  • Shutterstock Launched A New Tool For Creative Briefs

Sparktoro Publishes 2019 Google Ranking Factors Survey

Ex-Moz founder Rand Fishkin’s new venture, Sparktoro, published a 2019 study of Google’s search ranking factors from over 1,500 professional SEOs. Where Moz’s previous studies were based on correlation data, this new study focused on the opinions of people working on ranking websites every day.

While almost 2/3rds of them believed that Google’s ranking factors vary from query to query, they “generally believe certain factors outweigh others in importance, but not necessarily in the universality of this ordering.”.

Why is this significant? Well, Google is still the #1 search engine worldwide (especially in the US and UK), and competition to rank #1 is higher than ever. Keeping up with the latest research into how you can improve your search visibility and implementing the new findings could help give you an edge over other, less clued-up competitors in your market.

Shutterstock Launched A New Tool For Creative Briefs

Visual content provider Shutterstock just launched a new collaborative tool called Smart Brief. The tool’s designed to improve the creative briefing process for marketers.

Users who have access to Shutterstock Custom Platform will have access to this new tool which uses machine learning to speed up the briefing process and eliminates unnecessary or confusing information.

Why is this useful? The creative collaboration process is a big challenge for marketers, agencies and creative professionals. And we can all use a tool to help us spend less time on these briefs and more time actually creating content.

Smart Brief aims to simplify and automate the experience to avoid mistakes that are caused by open-to-interpretation briefs.



Facebook and Instagram to end the popularity contest?


How do you feel when your post on Facebook receives loads of likes? Good? How do you feel when a post of yours doesn’t receive any? Do you remove it?

In September, Facebook started trialling the hiding ‘Like’ counts in Australia. Whilst Instagram started doing the same in Canada back in April.

But why are they doing this?


In a statement, a Facebook spokesperson said:

We are running a limited test where like, reaction and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people’s experiences. If the test improves people’s sense of well-being without tanking user engagement, it could expand to more countries or even roll out to everyone, but no further tests are currently scheduled.’

 The ultimate goal is to improve the user’s experience by making them comfortable expressing themselves, instead of worrying about how many likes and shares they get. They also want users to be able to focus on the quality of what they share and how it connects them with people they care about. After all, isn’t this is why Facebook was founded? – to connect with people?

If the ‘like’ hiding works, this could be carried out as a standard, but time is needed to collect the results of this trial.

The future of ‘likes’ on social media is yet to be determined.

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