Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
Argos Launches ‘Voice Shopping’ With Google Home
Argos has become the first UK retailer to offer a shopping service through the Google Assistant Platform. After enabling the Argos service, people will be able to ask the Google Home smart speaker to check product availability and reserve items.
Voice technology is something we’ve been using since receiving our Google Home Assistants in early 2018 and we’ve not looked back since! We use them on a day to day basis for a number of reasons such as to play music or ask questions collectively. Who knows, we may soon be using this to order our day to day essentials and even new marketing tools.
Ride Hailing App Uber Rebrand, Again
less than 2 years after the last attempt, Uber have decided to try rebranding again to try and improve its public image. This time, they included a new logo which ditches the all-caps look for a simple ‘Uber’ written in a custom-designed typeface.
The clean new appearance seeks to place past travails firmly in Uber’s wing mirror and will sprout everywhere that the Uber icon currently appears such as its Twitter account, website and mobile app.
Apple, Apple, Apple, Apple, Apple. 🍎
Apple held its annual keynote on Tuesday and announced 4 new products, the all-new iPhone Xr, iPhone Xs, iPhone Xs Max and a fourth generation Apple watch. Obviously being Apple the event had to be flawless in every way and is already leading the headlines. The new iPhones are set to be the most expensive ever with the iPhone Xs Max 512gb variant will cost you just shy of £1500!
However most reports are suggesting that the Apple watch 4 stole the show with its new ‘heart’ features, The first is a notification when your heart rate is too low. Apple Watch can also screen your heart rhythm in the background and send you information if it detects atrial fibrillation. The final new feature is the ability to take electrocardiograms (ECG) Built-in electrodes in the back of the watch detect electrical signals from the heart, processes the information, and shows it to the wearer in the Health app.
Facebook Released Major Updates To Canvas Ads
While Canvas Ads haven’t been around for a very long time, with many marketers still getting used to its capabilities and testing it’s best uses, Facebook have changed it’s branding completely, instead calling it “Instant Experience ads”. As well as this name change, they are also adding additional pixel (Facebook’s analytics tracking code) capabilities, helping marketers make better use of its visitor and engagement analytics. This type of ad could be useful for re-engaging users who have visited your website, and adding pixel capabilities will allow you to do just that.
EU Approves A Kind Of ‘GDPR For Copyright’ Directive
This new directive is aimed at the companies like Facebook, Google, and Twitter. The EU Parliament has voted for a highly restrictive copyright directive intended to benefit traditional European news publishers and copyright holders. However, the new rules must be approved by member states before they can go into effect. This new directive could be at the potential expense of user-generated content and U.S. internet companies including Google.
The two most controversial provisions in the new directive are:
Article 11 would require permission and licensing fees when snippets of content are presented.
Article 13 would require platforms like Google/YouTube, Facebook, Twitter and others to monitor potential copyright infringement much more aggressively or face liability. These sites would thus be compelled to scan content for violations before being uploaded.