Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
Youtube Changes Engagement & Conversion Attribution Timescales
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.
There are two key attribution points that are changing:
- YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of a TrueView for action ad when using maximize conversions or target CPA bidding. That’s a change from 30 seconds.
- A ‘Conversion’ will be counted, by default, when a user takes action on an ad within 3 days of an ‘Engagement.’ If you want this changed, you will have to ask your Google rep to customize this time frame. That’s a change from 30 days (For users who click your ad, YouTube will still attribute conversions according to the conversion window you have set – the default is 30 days)
What does this mean then? Does this just increase total cost but reduce conversions? Tweet @SocialBUK with your opinions.
Electric Vehicle Charging Stations Added To Google Maps
The ability to search for electric vehicle charging stations is being rolled out on Google Maps on Android and iOS, with desktop version launching in the coming weeks.
On searching for keywords like “EV charging stations”, Google Maps will display the nearest supported locations including where the station is located, the types of ports available, charging speeds, and number of ports.
Google Maps now supports charging stations around the world, including:
Global: Tesla, Chargepoint
US: SemaConnect, EVgo, Blink
UK: Chargemaster, Pod Point
AU & NZ: Chargefox
Facebook Removes Fake Political Accounts
In a blog, Facebook said the 559 pages and 251 accounts abused the network to try to make people visit sites that make money from adverts.
Scammers no longer sent messages about disasters or celebrities, it said, but used politics to generate traffic.
The action has drawn criticism from some accounts that said they were legitimate activists.
Facebook said it had removed networks of pages created by fake accounts. It also removed accounts with the same name. The same people running these “inauthentic” pages also posted “clickbait” messages to many Facebook groups to drum up traffic, it said.
“This artificially inflates engagement for their inauthentic pages and the posts they share, misleading people about their popularity and improving their ranking in News Feed,” said the blog.
Before now, Facebook had struggled to pick out these pages and accounts because the posts and information they shared were similar to those seen on legitimate political sites.
Privacy-focused Search Engine DuckDuckGo Continues To Grow
Privacy is a big issue in 2018, and companies are catching on that offering people a secure, private experience with them is a good way of building trust, engagement and, ultimately, sales.
Small-time search engine DuckDuckGo has been offering internet users a search engine that “lets you take control of your information without any tradeoffs” since 2008 and announced recently on Twitter that they’d reached the point of 30 million searches/day.
While this number pales in comparison to Google’s mammoth 3.5 billion searches/day, DuckDuckGo has been growing at a consistent 50% each year over the past few years.
As privacy and filter bubbles continue to become hot topics, it’s likely that a number of people will look to alternate services for a browsing experience they feel comfortable with.
eBay Files Lawsuit With Amazon Over Sketchy Seller Practices
Ecommerce website eBay has accused its main competitor of using illegal tactics to recruit more sellers.
According to eBay, back in 2015 Amazon representatives sent hundreds of emails to addresses taken from eBay’s internal email system, to lure eBay sellers onto the Amazon platform. eBay claim they have only recently found this out. They have filed a lawsuit which describes Amazon’s activity as “part of a pattern of aggressive, unscrupulous conduct” and claims that they’re “unwilling to fairly compete for third-party seller business.”
Pinterest Rolls Out Product Pin Features With Its Updates To Ads Manager
Pinterest says that it has completely rebuilt its Product Pins system, adding up-to-date stock and pricing information; it also launched two new shopping recommendation sections. Advertisers will now see a step-by-step campaign set-up wizard in Ads Manager which will let them select an audience, choose a business goal, or select the Pins they want to promote in the home feed or in search results. They will also be able to schedule ads and use a “pause campaign” tool which has been newly added to allow advertisers to review their Pins before they go live, as well as creating new pins without having to exit the campaign setup.
All the improvements made with the revamp of the system will help make e-commerce advertising through the platform more streamlined ahead of Black Friday and other big holiday shopping events.