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Digital Marketing Roundup – w/c 17th September

SocialB Digital Marketing Blog Last modified: 21 Sep 2018 by SocialB
Digital Marketing Roundup

Welcome to your weekly roundup of the must-know updates from the world of digital marketing.

Twitter Launches An Audio-Only Broadcasting Feature

Twitter has now launched its latest feature, giving you the ability to Livestream as audio only. This opens up an avenue for podcasters to enter the platform however it still has a few things missing before it can compete with other platforms such as offering a segmented library.

The feature could be great to share news longer than 280 characters, and the stats are all there: number of live listeners, replays, time listened and other metrics. It’s currently available only through Periscope or the iOS version of the Twitter app.

YouTube Gives The Option To Monetize Channels To More Creators

YouTube is launching a Channel Membership program that allows creators to offer a $4.99 monthly subscription fee. This is now available to channels with 50,000 subscribers or more, this is a drop in the required subscribers of 100,000 which was set in June.

The Channel Membership offers a great way for creators to monetize their content beyond YouTube ads. The creators can provide perks for their members to entice more people to join the paid Channel Membership, such as exclusive content that only paid members can see. The update gives more creators who are trying to grow their loyal fan base on YouTube the opportunity to monetize their channel in more ways than just ads.

Google Announced New ‘Showcase’ Shopping Ads

As a result of the findings from a recent study which shows that “61% of shoppers are open to buying from new retailers during the holiday season”, Google has announced a new format of ads they are calling ‘Showcase Shopping Ads’. This new format consists of both video and image, designed to inspire people casually browsing the internet and encourage them to click-through to the seller’s website.

For B2C brands selling products such as clothes, furniture, tech or others, these ads could be a valuable way of capturing peoples’ attention. Whether or not it is more effective than ad formats currently available is up for testing.

Pinterest Working With Influencer Agencies

Pinterest has launched an influencer marketing programme in partnership with ‘Obviously’, an influencer agency. Influencer marketing platform ‘Mavrck’ has also announced new capabilities for influencer collaboration on Pinterest.

Obviously has said that Pinterest is fast becoming a hub of influencer content with amplified click-through and sales prospects.

Facebook Told To Speed Up Changes

Facebook has been given a deadline to provide information on how it deals with users’ data, or sanctions have been threatened by the European Commission. Justice Commissioner Vera Jourova said the firm had not acted quickly enough after being told to update its terms of service in February. She said her “patience” had run out and threatened to apply penalties.

Facebook, which has to act by 31 December, said it had made some changes and would continue to co-operate.

Shopping In Stories Available Globally On Instagram

Following a successful testing phase in June, Instagram is now rolling out Shopping in Stories globally. The feature was tested with a small number of e-commerce brands, allowing the shopping bag icon to be added to a story where users could click through to purchase the products on show. Instagram report that around 90 million users clicked on the icon, hence then global expansion and roll out.

On top of this announcement, Instagram has also released a new shopping channel in the explore tab where users can find products from the brands they follow as well as new brands. These announcements come after strong rumours that Instagram may be developing a standalone shopping app.

adidas Instagram In Ad Shopping

Bing Mobile Search Now Supports AMP

On Monday, 9th September, Bing announced the release of Bing AMP viewer and Bing AMP Cache. These will allow AMP-enabled web pages to work directly from Bing’s mobile search results and provide faster mobile experiences to Bing users.

In the first phase of the rollout, AMP pages are now available in the news carousel in the US. This will be rolling out to other countries in the coming months. Bing also plans to roll out these changes to other links in the search results page and not limit this to news articles alone.

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