Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
Pinterest Expected To Hit $1 Billion Ad Revenue By 2020
Pinterest is on target to reach $553.3 million this year and to top $1 billion in 2020 in ad revenue. The new ad products, including video, and a growing audience are set to put Pinterest’s average ad revenue per user in the US closer to Instagram and Snapchat. This is according to new data from digital research firm eMarketer.
The company said its Pinterest Propel advertising program helped increase the number of SMB advertisers on the shopping platform by 50 percent year-on-year in early 2018 and product development should spur their revenue potential.
Facebook Hacked – 50 Million Accounts Compromised
Last Friday, Facebook announced that it had found a security breach on its website, with close to 50 million user accounts being hacked and personal information potentially stolen. The statement from the company claims that the attackers exploited a vulnerability in the “View As” feature. While it’s currently unclear whether or not anything was indeed stolen, this incident does question whether there are other vulnerabilities everyday Facebook users use that could lead to another attack.
Google Rumoured To Be Paying Big To Apple
How much does it cost to make sure you are the default search engine on the world’s second most popular web browser? According to a recent report by Goldman Sachs, it could be around the $9 billion mark to make sure that Google remains the default search engine for users of Safari. Safari has the second largest market share at 14.5%, behind Google Chrome with 59.7%. Safari is the default browser on the iPhone and therefore accounts for a considerable chunk of both reach and advertising click volume. Not that we needed another reason, but this further cements Google’s search engine dominance.
Facebook Watch Is Coming
At the end of August Facebook announced it was making its Watch video streaming service available to worldwide audiences. Facebook Watch first launched in the US a year ago and it is the social channel’s move to compete in long-form content with the likes of Google’s YouTube.
As Facebook has already successfully stolen stories from Snapchat can they actually take video from YouTube? Watch this space to find out.
Google Under Fire For Enabling ‘Bad Ads’
In 2017, Google removed the equivalent of 100 ‘irresponsible ads’ every second – these are ads that are said to ‘deceive or enable dishonest behaviour’.
However, the tech giant has had some more bad press this week after The Times was able to create a ‘bogus website’ and run search ads offering fake passports, fake reviews, and fake visas. Google has responded to the criticism to say despite the measures they have in place, on this occasion its systems didn’t work correctly – they have since taken action by blocking the ads from appearing under the keywords The Times had been bidding on.
Language Targeting Added At Campaign Level For Bing Ads
In addition to targeting multiple languages at ad group level, Bing ads now allow advertisers to do this at the campaign level as well.
This is a huge relief to advertisers who wished to import Google Ads campaigns into Bing Ads campaigns, as it now allows for a more seamless import/export process, as the differences in structure have been resolved.
Other benefits include :
- Increase in a campaign’s reach with more impressions on queries.
- Improved customer experience with native language ads.
You can use bulk editing to target more than one campaign with additional languages.