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Digital Marketing Roundup – w/c 22nd October

SocialB Digital Marketing Blog Last modified: 26 Oct 2018 by SocialB
Digital Marketing Roundup

Welcome to your weekly roundup of the must-know updates from the world of digital marketing.

Facebook Starting To Roll Out New Messenger

Facebook has decided to take a much more simplified approach to the new update for their popular Messenger platform, with the aim to reduce the number of tabs from nine to three, consisting of chats, people and discover. This change (amongst others) will help make it easier for people to discover businesses on Messenger. Facebook’s exact words were: “…connect with businesses to get the latest deals, play Instant Games, book your next vacation, follow the news and more.”

Whether you are using chatbots or have a member of your team assigned to Messenger outreach, these changes will hopefully make reaching out to customers a lot easier and more engaging.

Bing Ads And LinkedIn Team Up

Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform.

Microsoft announced on Tuesday that they have received many requests from marketers, eager to get their teeth into the LinkedIn data for targetting since Microsoft bought them 2 years ago.

From the blog post: “We are making this easy for our clients to get started right away through the Bing Ads platform using familiar campaign creation and management tools. To start we’re offering bid-only targeting, with exclusions coming soon. It works across text ads, shopping, and basically all Bing search products (available in the U.S. only).”

Facebook Hit With £500k Fine

Facebook has been fined £500,000 by the UK’s data protection watchdog for its role in the Cambridge Analytica scandal.

The Information Commissioner’s Office (ICO) said Facebook had let a “serious breach” of the law take place. The fine is the maximum allowed under the old data protection rules that applied before GDPR took effect in May.

Facebook fined £500,000

Google Makes It Easier For You To Delete Your Search Data

According to a recent announcement by Google,

“Today, we’re making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search. Without ever leaving Search, you can now review and delete your recent Search activity, get quick access to the most relevant privacy controls in your Google Account, and learn more about how Search works with your data.”

Here is how this looks on mobile and desktop.

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