Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
New Study Shows A Decrease In Engagement On Facebook
In June this year, the Pew Research Center carried out a study into user engagement trends on Facebook and found that 42% of users use the platform less than they had previously. They also found that 26% of users said that they deleted the Facebook app from their mobile devices.
Facebook’s own Q2 data further verifies this data by showing flat numbers in the US & Canada and a decline in Europe:
Google Search Console Is No Longer In Beta
Google has finally finished it’s the newest version of its Search Console and has even given us some new features to play with. The features that have been added so far include the Manual actions section and the Live URL Inspection Test tool. We hope that both of these tools are going to prove effective in the coming months.
Instagram Shopping App Rumours
Rumours have been circulating this week that Instagram could be developing a new standalone shopping app. The app would allow customers to browse and purchase goods directly from retailers through the app. Given that more than 25 million businesses are currently using Instagram and 2 million of those are advertisers, this could be a big leap forward for Instagram into the e-commerce world. This rumour follows recent updates from Instagram which allows selected businesses to add shopping functionality to their stories. Instagram haven’t commented on the rumoured development.
Amazon Is Streamlining Its Ad Products Under A New Amazon Advertising Brand
Amazon announced on Wednesday that it is retiring its current advertising products and systems; Amazon Media Group (AMG), Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP). They will be brought together under one brand, Amazon Advertising. This will move towards their goal of providing advertising solutions which are simple and intuitive for advertisers.
Scottish Gin Society Face Backlash
The Scottish Gin Society are facing tough backlash over a recent campaign attempting to share a lighthearted promotion of drinking the namesakes alcoholic beverage.
The Society page decided to post several posts with inappropriate images which the Advertising Standards Agency (ASA) deemed to be promoting over drinking, abusing alcohol and misguiding viewers. These posts have since been deleted and the society is currently facing an ongoing dispute with the ASA.