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Digital Marketing Roundup – w/c 5th November

SocialB Digital Marketing Blog Last modified: 08 Nov 2018 by SocialB
Digital Marketing Roundup

Here is this weeks roundup of digital news, from search engine updates to social media drama. We cover everything all in one convenient post every Friday!

Google Ads Introduces New Ad Position Metrics

Ad position has always been a slightly grey area with Google, as sometimes your ad could be ranking number 1 but not at the top of the page (above organic results).

So, what’s new? There are two metrics around the top position on the page (i.e. what everyone typically thinks of as position one) and two around all ad impressions that display above the organic results.

  • Impr. (Absolute Top) %: The metric shows the percentage of your ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (Top) %: The percentage of your ad impressions that are shown anywhere above the organic search results.
  • Search (Absolute Top) IS: The impressions you’ve received in the absolute top location above the organic results divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS: The impressions you’ve received in the top locations above the organic search results compared to the estimated number of impressions you were eligible to receive in the top location.

google ads top absolute top

Search Console Stats To Appear On Results Page

In a bid to promote the use of its Search Console tool, Google will start showing verified users stats on the Search Engine Results Page. This will be available to some users with verified accounts when their business is shown in results and will include a link to find out more information in the Search Console Dashboard. The dashboard will show a snapshot of clicks, impressions and average position for websites. For those who don’t use Search Console very often, this feature will be a greater reminder of the data you can access for free in Search Console.

UK Government To Impose A ‘Digital Services Tax’

The government will impose a 2% levy, a ‘digital services tax’, on UK revenues generated by “established tech giants” like Facebook, Google and Amazon. The tax is set to come into force in 2020 following a consultation period.

There are few details at this stage but it’s been said that the levy wouldn’t apply to “small start-ups”, rather target much larger digital companies. Chancellor Philip Hammond commented: “It is clearly not sustainable or fair that digital platform businesses can generate substantial value in the UK without paying tax here.”

Google Tests Multifaceted Featured Snippets In Desktop Search Results

Earlier this year Google began rolling out multifaceted featured snippets in the mobile search results. Now, Google has begun testing showing multifaceted featured snippets in the desktop search results as well.

As we said when they launched on mobile, Multifaceted featured snippets will be surfaced for queries that are sufficiently broad enough to allow for more than one interpretation of what was submitted. In these instances, the search results returned will include more than one featured snippet, with the original question rewritten as the questions the algorithm assumes the user may have intended – the results displayed in the multifaceted snippet will reflect those new questions.

Google Tests Multifaceted snippets

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