Welcome to your weekly roundup of the must-know updates from the world of digital marketing.
OnSERP On The Up
Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a website without having to click to the site.
Instead of showing normal Sitelinks, you are presented with more detail Sitelinks like the ones shown below.
This may change your click-through rates from Google search. If Google shows more of your content directly in the search results, it is possible that people may click less or even more. It is hard to say how the click-through rate from Google search will be impacted by this. It is a similar argument to the featured snippets in search.
Is it time to start focusing more on SERP as much as SEO.
Google Working On Censored Search Engine For China?
Leaked documents have reported that Google is working on a version of its search engine for the Chinese market. The current leading search engine in China is Baidu, who has apparently welcomed the competition.
Google withdrew from China back in 2010, citing censorship issues as the reason. They confirmed earlier this year that they had plans to re-enter the Chinese market, but there was speculation as to how they would do this. Censorship practices would be required in order to launch a search engine in China, such as blacklisting results from websites that their government has banned or deemed sensitive.
The news comes four months after Google formed a partnership with JD.com, a leading Chinese retailer, to collaborate on the development of international online retail solutions.
Facebook Has Unveiled A New Ad Effectiveness Tool For Marketing Partners
The new diagnostic tool for agency partners from Facebook is called Creative Compass. The tool is designed to better measure the impact of ad creatives on the platform. It includes a scorecard of elements such as brand association, visual aspects, and message comprehension; this will help the marketing partners understand how likely people in their target audiences are to take action after seeing an ad.
With measurement beyond conversions and click-thoughts continuing to be a challenge for advertiser this new tool will provide the user with a much deeper level of creative indicators for them to evaluate.
Google+ To Be Shut Down Following A Bug
As it turns out, Facebook isn’t the only social network that’s been tackling bugs in its software – Google has been keeping one of their own quiet on their own Google+ platform, one that also allows third-party app developers to access the data of both users and their friends and family. The search giant has now publically announced that it will be shutting down access to the Google+ network, and expect for their CEO, Sundar Pichai, to be requested to speak before Congress about this issue.
YouTube Tackles Duplicate Video Content
Duplicate content is an issue that plagues the digital world across search engines and social media. Youtube has announced in its help forum that it is beginning to clamp down on channels that take already uploaded video content and re-upload it. And by clamp down, they mean shut down. If a channel gets caught it is liable to be removed down by Youtube and given the opportunity to reapply in 30 days time. Youtube says that uploading duplicate content is against their Partner Program policies.