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Digital Marketing Roundup – W/C 14th August

Every week we sum up the most important things that have happened within Digital Marketing, so if you’ve had a busy week, don’t worry! We’ve included everything from Instagram’s updated comment section, Facebook’s updated layout to mobile extensions on Google AdWords.

Update To Instagram’s Comment Section

The day has come, comments on Instagram are finally easy to navigate through! On 15th August, the new comment thread format was introduced to make it easier to see which comments were the original and who responded to it. The new format started rolling out this Tuesday.

Thanks to the update, Instagram users can now click on “reply” underneath any comment and the response will appear grouped underneath the original comment.

Instagram shared in a blog that “Comment threads help you keep track of conversations and make it easy to respond to a specific thread. This update will make your feed an even better place to share interests, get inspired, and connect with others”.

Not everyone has access to the new update yet but Instagram have confirmed that it’ll be rolled out globally in the next few weeks with an update in App Store and Google Play.

instagram comment section update

AdWords Gets More Mobile Extension Updates With Tappable Sitelinks

Google’s AdWords Extensions are getting all the limelight at the moment, what with the recent rollouts of global price extensions, automated call extensions, and call extension bid adjustments. Now they’re making our sitelinks, callouts and structured snippets shine. Sitelinks will now be tappable on mobile, allowing users to scroll further through them. The extra sitelinks give advertisers more of a chance to really tailor their sitelink experience to the audience they’re targeting. It also means that Sitelink text will no longer be cut off which hindered a user’s experience and, thus, the advertiser’s experience. Google has already seen early results that show people are twice as likely to click through on this new format.

Facebook Make Changes To The Newsfeed Design

Last month it was Twitter and now it’s Facebook’s turn to make some design changes to their familiar and integral news feed function. The social media powerhouse are hoping to make the newsfeed an ‘easier place to connect and navigate’ with the latest round of changes. Over the coming weeks, changes will be rolled out to improve the readability and navigation of content and enable users to have better conversations.

Key changes to the appearance of News Feed content will include increased colour contrast to improve typography, larger link previews, updated icons and bigger Like, Comment and Share buttons. One of the more obviously noticeable changes will be the introduction of circular profile pictures, a change which brings Facebook in line with both Twitter and Instagram.

The style of comments will also change to make it clearer to read comment threads and identify which comments are direct replies to another person. Facebook also hopes to improve navigation by allowing users to see where a link will take you before clicking on it and return to the news feed once you’ve finished reading an item with a clearer back button. Keep an eye out for the changes as they are rolled out over the coming weeks and read more directly from Facebook. 

Pinterest Makes Minor Changes To Its Zoom And Visual Search Features

Pinterest is a great social network for image sharing but it’s not without its flaws, one of which being the inability to take closer looks at pins on mobile. Well, this has now changed: Thanks to a recent update to its mobile app, users are now able to pinch and zoom in on a selected pin. You would have thought this basic featured would have been added much earlier on, especially given how many infographics and photo collages are pinned on the website. Still, this is a small but essential step-forward for the platform.

Another minor but useful change; Pinterest have also redesigned the icon for their popular visual search feature, making it easier to use. Pinterest themselves have stated that the use of this feature increased by “nearly 70%” tests, another step forward for the image-sharing platform.



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