There’s never a boring week within digital marketing, more changes have happened which we have summed up in our weekly roundup for you to catch up with from Instagram’s new milestone, the Snap Map to Amazon’s Prime wardrobe.
Instagram are continuing their domination of Snapchat, with no signs of slowing down anytime soon! This week, Instagram Stories (the biggest threat to Snapchat’s own features) reached 250 million daily users, a further 50 million over April and an 84 million lead over Snapchat’s daily actives for the entire app…
Since launching the Stories feature, Instagram has been adding to it almost every month, and now the latest rollout gives users a new option around Live Videos. Once you’ve finished recording a Live broadcast, you’ll now get the option to save and share it your story for the next 24 hours. Whilst Live broadcasts are a great way to create urgency and seem much more spontaneous, there is a limitation to who sees the content. It will be interesting to see how this plays out for brands and high profile influencers who use Live Stories daily – will their Live content have the same power and draw if they choose to let it stick around?
Online shoppers are influenced most by user generated content such as online reviews, according to a new study from TurnTo. The report surveyed 1,000 online shoppers and found that 90 percent of them were influenced by user generated content when making purchasing decisions. This was closely followed by search engines (87 percent) and promotional email (79 percent). Interestingly, the report also found that buyers were prepared to pay more money and wait longer for those products which are paired with user generated content. User generated content can be utilised in many forms, with product reviews and photos being one of the most popular methods used by online retailers.
E-commerce giant Amazon has recently announced their new Prime Wardrobe: an online try-before-you-buy program that allows Prime members to try on various items of clothing, shoes, nd accessories before they buy them; essentially acting as an online fitting room. In fact, Amazon themselves have described the program as “A new service that brings the fitting room to you, so you can try the latest styles and find your perfect fit before you buy.”.
While the program is still currently in beta mode and is not officially launched, people interested can sign up for an email alert for when the program becomes available.
Amazon has been a world leader in E-commerce for over 10 years now, and act as a model website for online sales. Continuous innovation such as Prime Wardrobe shows that it’s worth going the extra mile and providing services for your customers because, in the long-run, it all pays off through brand loyalty.
We’re all aware that Snapchat has been hit with strong competition from Instagram over the past year but they are definitely going above and beyond to keep improving. This week, Snapchat announced its newest feature addition – Snap Map. The location-based Snap Map is Snapchat’s way of trying to help users to see what’s happening and going on around them with other user events. The feature also gives users a new way to follow their friends, with not only what they are snapping on their own, but what others are snapping at that location as well. Snapchat is hoping this move will strengthen the community and help their audience to connect with old and new friends on the service.
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