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Digital Marketing Roundup – W/C 1st May

SocialB Digital Marketing Blog Last modified: 05 May 2017 by SocialB
Digital Marketing Roundup

Facebook Adds Comment Reactions

Some could argue Facebook is becoming too overwhelming; with its constant new additions and features such as Stories (Snapchat anyone?), and now guess what…you can react to comments!

Facebook, this week, rolled out their comment reaction feature, allowing users to react to comments, and replies to comments using the 6 reactions (Like, Love, Haha, Wow, Sad & Angry). While reactions were released with the intention of allowing users to be more expressive in their online interaction, some people now argue that reactions to comments is too much and is making Facebook too overwhelming.

What is your opinion? Is Facebook becoming too chaotic? Are these emojis a part of a secret conspiracy trend in the way we communicate with one another?

Facebook Reactions

Twitter Is Launching A 24/7 Video Feed Channel

Twitter is diving deeper into live video and news by launching 24/7 streaming services in partnership with Bloomberg. The social media network has struggled to attract more advertisers and its user base over the last few years. This issue is one of the reasons why Twitter is now shifting more towards live videos. This move is very similar to other social media giants such as Instagram, Facebook, and Snapchat. It’s believed that Bloomberg will have full control of the content going out from the live news service as they are supporting it. Twitter has steadily increased the number of live videos its been broadcasting across its services through a growing list of partnerships that includes sports leagues and one-off events.

During Autumn last year, Twitter CEO Jack Dorsey’s view of Twitter was leaked from a memo saying it’s “the people’s new network”, adding that an increasing number of people use Twitter “because we’re the fastest. Fastest to get news, and fastest to share the news with the whole world”.

As we are aware so far, Twitter isn’t moving away from being a social network, connecting users, sharing information and discussing topics of the day but widening and expanding its live video elements that can benefit both businesses and its active userbase of over 328 million people across the world.

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Email Marketing Tops The ROI Charts For The Third Consecutive Year

The 2017 Econsultancy/Adestra Email Marketing Industry Census is here and, once again, email marketing has topped the charts, remaining the top choice for marketers, with 73% of companies rating the classic marketing tool as ‘excellent’ or ‘good’ in the survey. However, it seems that this high rate is largely down to the ‘easy’ automation tools that are swinging the vote – marketers seem to be opting for this ease over user-friendliness and costs. This could mean that a crucial element, the personalisation of emails, could be getting lost in the background. So, though we’re seeing interesting stats from this survey, how good is it for the actual end user – your customers? Furthermore, the actual investment towards email as a marketing channel is slipping and the gap is still widening between this investment and the actual ROI it’s giving marketers. Is this because automation has made it too easy?

Those relying on automation may need to sit up and pay attention, as the introduction of the GDPR legislation could hugely rock the boat in terms of how data is collected, stored and used. Will users be able to even rely on automation anymore? Likely not… Keep an eye out for SocialB’s blogs on GDPR legislation coming soon.

Google Launches Retail Shopping On Display Network

The search giant has been expanding the reach of its shopping network in recent years and it will come as no surprise to learn that they have recently launched a pilot campaign on the display network. Search Engine Land has reported that all users in the pilot scheme will be able to utilise the new feature as of 29/05/17. Google will no doubt be keeping a close eye on the results of this new feature in the wild before releasing it to the masses. With Google shopping campaigns generally delivering excellent conversion rates & revenue, it will be interesting to see how they perform on the display network.

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