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Digital Marketing Roundup – W/C 24th April

Learn everything you need to know about the latest Digital Marketing updates, from moving cover images on Facebook to Google’s OWL update.

Moving Cover Images On Facebook

Facebook has confirmed they’re testing a new feature that will allow page owners to use videos as their cover images. In a statement, the social media network said: “We’re always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences. To do this, we’re testing the ability for pages to upload a cover video as the page cover”. The Facebook page for the Netflix drama Narcos was seen using this new feature. During the F8 Developer conference earlier in April, Facebook also announced that users are now able to transform their static profile pictures into a moving image using several third party apps.

video cover image narcos facebook

Pinterest is about to ditch its “Like” button

The Pinterest “like” button is going to be removed, the reason behind this decision is because people engage more with Pins when the button isn’t there, and some users have found the difference between the “Like” and “Save” button confusing. Pinterest is also trying to stand out from the crowd and separate themselves from other photo-heavy social media networks like Instagram and Facebook. Pinterest haven’t explained why they are trying to distance themselves from other big social media networks. The theory floating around that Pinterest is thinking about an IPO.

If you’re a Pinterest user worried about the disappearance of your current likes, rest assured these will be automatically saved on your profile to a private board. You will still be able to “save” pins you like to both public and private boards.pinterest like button

Google Announced New Owl Update

On Wednesday, Google announced a new update to its Owl project – the most recent update to its ranking algorithm. The new Owl update includes changes to the search engine’s ranking factors, with the aim of ranking more authoritative content higher in the SERPs whilst demoting low-quality content.

This update also sees feedback options appearing in the SERPs (as seen below). Now, if users spot any inappropriate predictions when searching, they can easily feedback to Google about this issue. The featured snippets, such as the answer box, also now feature a new ‘Feedback’ option; again, allowing searchers to report any inappropriate content to Google.

While these updates aren’t major, Google’s official announcement of them should help make more people aware of the option to use these feedback tools to help fight inappropriate or false information in its results.

Google Owl Update Feedback

Brands Start Testing Shoppable Videos On Instagram Stories And Snapchat Ads

It started with the rolling out of the ‘swipe up’ button on Instagram Stories to start getting people to visit a website after viewing a brand’s Story. Hot on the heels of that success, brands such as Birchbox and GoPro are amongst the first to be testing out new shoppable videos on the ‘Story’ platforms. Video company MikMak have been working on the project with Instagram and Snapchat and their MikMaK Attach feature allows brands to utilise the ‘Swipe Up’ feature but then produces a ‘More Info’ & ‘Add To Cart’ link, with the product directly adding itself to the brand’s e-commerce site when a user clicks. Dr. Brandt Skincare has been beta-testing MikMak Attach since the start of April and has already seen a 500% lift in direct sales from Instagram within 10 days of adding the tool to its Stories. We’ll be keeping an eye on this feature as it progresses as we’re keen to see how other industries and companies utilise this feature.

Instagram Shoppable Stories



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