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Digital Marketing Roundup – W/C 24th July

SocialB Digital Marketing Blog Last modified: 28 Jul 2017 by SocialB
Digital Marketing Roundup

Have you missed out on this week’s news that has happened within Digital Marketing? Not to worry! We’ve summed up the most important things you should know about including Facebook’s patent on a Modular device, GDPR compliance, new bid adjustment in Google AdWords and we say goodbye to Google’s instant search results.

Facebook Patents Modular Device

If you are tired of replacing gadgets every few years, Facebook’s modular device could be a potential solution. The social media network describes it as a modular “electromagnetic device” that could possibly extend the life cycle of traditionally closed system gadgets. At this stage, it’s unclear what the device is or what the company is continuing to develop the idea, the Facebook modular smartphone is designed to eliminate the waste and expense of updating electronics. This device hasn’t been described as a smartphone, though the list of modules includes hardware to give devices the functionality of a phone, along with a speaker, microphone, touch display, and GPS.

The main idea behind this patent is to eliminate the waste and expense of replacing devices entirely, with the ability to replace individual components. To read more visit Digital Trends.

facebook logo on a mobile device

One In Three Brits Happy To Opt-In On Brand Communications

More GDPR related news, a new study has found that one in three Brits would be likely or very likely to opt-in to brand communications online, which is comforting to those who have expressed concern about the new GDPR opt-in/opt-out regulations when it comes to communication. Interestingly, 37.5% of those who responded with ‘likely – very likely’ were male, with Londoner’s the most likely to opt-in overall and Scotland the least likely to opt-in.

Though GDPR will be a little restrictive, it’s good to know that consumer interest in brand communications is still strong.

Google Introduces A New Bid Adjustment In Adwords

Google has introduced a new bid adjustment in Adwords to help advertisers push call interactions on mobile devices. The bid addition is labelled Interactions (call adjustments) and can be used to raise bids on mobile devices to increase the number of times adverts with a call interaction are shown to mobile users. This will be a useful tool for those businesses who place a high value on inbound calls, especially those who then have the opportunity to cross sell their products. This new bid adjustment is only available on the newly launched Adwords interface and is one of many new features available to advertisers.

Further information on the new and existing bid adjustments can be found on Google’s help page.

Adwords Call Interactions

Google Says Goodbye To Instant Search Results

Google has decided to drop Google Instant after several years, citing that mobile search has been a big influence on the decision. The search feature, which brings up results as you type them, was lauded when it was released in 2010 for its intelligence and relevance, but this has gone downhill with the rise and changing search patterns used in mobile searches, which now accounts for over 50% of all Google searches.

Google hasn’t completely ditched the fundamental ideas, the suggestions box is still very useful, but you’ll now need to click or hit enter on those suggestions to complete your search and see the results. Google explained their reasoning to Search Engine Land on the 26th July, stating;

“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”


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