Every week we sum up the important news that has happened within Digital Marketing, so if you haven’t had a chance to catch up, don’t worry we got you covered! We’ve included everything from Instagram’s updated picture format, YouTube’s new look, Amazon and Microsoft’s collaboration on voice command technology and a report from Sprout Social revealing what customers think of badly behaved brands.
Instagram has brought the square format back to the limelight but their users now don’t need to keep their galleries square. This week they started rolling out an update which allowed their users to share multiple photos in the landscape or portrait orientation as well as the traditional square. However, when choosing the format of your picture, all images shared in the gallery need to be of the same shape. The reason behind this is because Instagram wants to maintain a smooth and consistent experience for everyone. The multiple-photo options are part of several smaller updates Instagram has launched over the past few weeks. Instagram users are now able to edit a photograph’s tags after publishing. on iOS devices, the app now lets users save their posts for publishing later which is an interesting move for the social media platform which has avoided features post scheduling or even third-party programmes to keep that “Insta-nature”. No date has been confirmed when the format feature will be available for everyone but it has started rolling out.
Sprout Social released a new report recently which revealed how consumers feel about brands in terms of their ethics and accountability on social media. 75% of consumers feel more empowered that brands will be held accountable for issues that are amplified by social media. And those consumers aren’t afraid to call brands out when they have been discovered of bad practices – 46% of consumers responded that they would personally use social media to air their views, with millennials leading the pack. 56% of millennials admitted that they have used social media to complain to or about a brand. Worried about how to deal with negativity and customer service on social media? Contact us today about our Customer Service On Social Media Course.
If you’ve been on YouTube this week, you may have noticed some changes to the look and feel of the site. This week they have rolled out some long-awaited developments aimed at improving the user experience on both mobile and desktop. One of the most noticeable updates is a refresh to the classic logo red logo which has been designed to meet the demands of a multi-screen world. App-wise, changes include a refreshed design that is focussed on the video content, the introduction of gestures which allows users to do things like double tap on the screen to rewind and fast forward and new adaptability to make the YouTube player seamlessly match the size of the video you are viewing. On the desktop version, there are improvements to the overall design, again with a content-led focus. YouTube has already started releasing some of the features and the rest will follow between now and the end of the year. Read more on the YouTube blog.
On Wednesday, Amazon and Microsoft announced that their virtual assistants Alexa and Cortana will be able to work together. Where the user can ask Alexa to book a meeting using Cortana, they can also ask Cortana to purchase products on Amazon using Alexa. What does this mean for us marketers? While each of these AI virtual assistants do a set of things well (such as searching on Google, looking for a product on Amazon or messaging friends), these technologies working together will truly take their abilities to another level, making human interaction with technology much more organic. This, in turn, will affect the kind of messaging and targeting companies will need to use in order to attract, engage and convert the right customers in ways meaningful to them.
24 May 2018
We’ll help you determine the most effective digital marketing plan for your business.