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Digital Marketing Roundup – W/C 3rd July

Haven’t had the time to catch up on this week’s biggest changes and news within Digital Marketing? Fear not! We have rounded up the most important bits including Facebook Page’s new metrics, the new ‘Discover’ tab on their Messenger platform to the improved quality of newsfeed. 

New Facebook Pages Metrics Offer More Insight

Facebook is now giving business pages more ways to help understand their audience. The social media network announced a wide range of new Facebook page metrics that will start rolling out in the coming weeks, promises have made by Facebook promises of releasing new updates monthly, however, it was pointed out it would be roughly every month. The announcement was focused on giving administrators new tools to understand different types of interactions. One of the initial updates has been designed to show how many users actually successfully reached your website after clicking on the advert you created. It’s mean to help optimise the mobile web experience for your audience. Another type of metrics has been designed to show how your followers interact with your business page as well as showing the total number of followers. You will now be able to find out where those follows happened, whether it was through a button on the website or inside Facebook. To learn more about Facebook’s new metrics, read about it on Digital Trends.

a person logging into facebook on their mobile device

Facebook Adds New ‘Discover’ Tab To Its Messenger Platform

“We’re kind of already the White Pages of messaging apps. With now 20 million businesses actively responding to messages and 100,000 bots out there, we have a shot at becoming the Yellow Pages of messaging apps as well,” – David Marcus, Messenger VP

With each week, the social giant Facebook seems to add more and more features to its own and Messenger’s platforms. The most recent development is a new ‘Discover’ tab where users can find chatbots and/or businesses to talk to. While this new feature is currently only available in the US as a trial, Facebook may look to expand it worldwide if successful.

In 2016, chatbots were a big talking point in the world of social media marketing, but they never quite came to fruition. Facebook is looking to push all things robot in 2017, with the company paying particular focus on scaling up the business-and-bot side of its platform.

In the Discover tab, accounts that are run by chatbots will be labeled as ‘Automated Messaging; helping users distinguish whether they are talking to a human or robot. While it’s currently unclear how successful pushing this technology will be, one thing is for sure; Facebook is accelerating progress towards automated online interaction in big ways.

Messenger Discover Tab

Facebook Update to Improve the Quality of Newsfeeds

Facebook has announced a new algorithm update to try and reduce the number of low-quality links appearing in its user’s newsfeeds. It aims is to reduce the amount of ‘spammy’ links being seen in people’s feeds by deprioritizing those links that are shared by users who share more than 50 links publicly a day. The move is Facebook’s latest attempt to crack down on ‘fake news’ and the spread of misinformation which it has been widely criticised over. Facebook’s Adam Mosseri said: “By taking steps like this to improve News Feed, we’re able to surface more stories that people find informative and reduce the spread of problematic links such as click bait, sensationalism, and misinformation.” Facebook has advised that most publishers won’t see any ‘significant’ change, but the algorithm update is something to be mindful of as it may indicate that further changes are on the horizon.



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