We’ve summed up the most important news that has happened within Digital Marketing this week. We have included everything from YouTube adding streaming tools, Facebook cross-posting content from Instagram to ‘Google By Business changes.
YouTube has been busy upping its live-stream game with a range of new features in order to stay ahead of Facebook and Twitter’s live streaming efforts. They are also lowering the threshold for YouTube streaming. Previously, their live-stream option was only available to selected users, then all users with 10k or more subscribers and in April, it changed to those with 1,000 subscribers and now they’re lowering it again to just 100 subscribers.
In addition to opening up live-streaming to more users, YouTube now also lets users stream directly from iPhones and share their screen, which was previously only available on Android.
YouTube’s also adding a new, ultra-low latency mode to make comment replies during a stream more responsive while rolling out additional comment moderation tools to give broadcasters more control over what content is displayed in their streams.
A new inline moderation tool, lets you moderate your chat feed by pressing and holding the “alt/option” button to pause the chat feed, then you can hover over messages to remove or approve them. You can also opt in to hold potentially inappropriate chat messages for review, so you can choose whether to approve, hide, or report them. Finally, you can also now use the same hidden users list across comments and live chat.
Last month Facebook began introducing ‘Facebook Stories’ to desktop users, although they don’t appear to be having the success of Instagram stories which is now at 250 million daily users. Now they’ve been seen trying out an option where users can share their Instagram Story direct to Facebook.
Facebook also recently provided the capacity for users to create public Stories and whilst Facebook are yet to open Stories up to Pages, you could soon be creating Instagram Stories with the option to boost your exposure on Facebook too.
This week has also seen Facebook test coloured comments. Whilst we’ve grown accustomed to the coloured backgrounds on Facebook posts, they’ve taken this a step further. Facebook’s latest tests have use coloured comments, intended to make your comments stand out more. Whether they roll this out remains to be seen but it looks like Facebook could become much more colourful!
Google has announced they are now fully launching the ability for businesses to edit their Google My Business local listing directly in the Google search results. Simply find your business on Google Search and you can complete and enhance your listing, share photos and posts related to your business, and see how many views you’re getting. This can be done on desktop or mobile and is convenient for both business owners and Google to ensure that business listings are updated regularly.
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