We’ve summed up the most important news that has happened within Digital Marketing, if you’ve had a busy week, don’t worry! We’ve got you covered and included everything from Facebook’s arrival of ‘Watch’, improvements to mobile site extensions on AdWords and other interesting changes to Google.
The way Facebook users are viewing videos on the social media platform is getting a revamp starting with the launch of a new platform called Watch. The launch of Watch is to compete with the video-streaming giants Netflix, Amazon, and YouTube by providing original content. The app will show up for users in the U.S through mobile, desktop, and television apps and other locations will receive it afterward, however, no date has been announced yet.
Their promise is to be a structured version of the video tab that was launched last year and will be offering suggestions for new shows based on what your friends watch and what’s popular within the community. Facebook mentioned in more detail that you will find different sections such as ‘Most Talked About’ which will highlight shows that have sparked conversations, ‘What’s Making People Laugh’ which will contain shows where many people have used the ‘Haha’ reaction. Another section is called ‘What Friends Are Watching’ which simply helps you connect with friends about shows they are watching too.
For Facebook, video is the future and by adding up ads with shows it should help boost their revenue, assuming the content is strong enough to hook those who use its service.
Google is rolling out an update on AdWords which will improve usability for searchers on mobile. The new carousel format is tapable on mobile and lets users scroll through the site links to explore the website’s offering in greater detail. The aim is to improve the experience for mobile users and also give company’s the opportunity to send searchers to specific parts of their website, a big win for everyone. The current format for sitelinks often led to text being cut off and had no interactive functionality. Early reports from Google find that users are twice as likely to interact with the new sitelink layout. This update to sitelinks is also being rolled out for organic search results and shows Google leading the way in a ‘mobile-first’ world. Find out more on the Google AdWords Blog.
In a new update, Google has now allowed My Business listing owners to add call-to-action URLs such as ‘Book an appointment’, ‘Order ahead’ and ‘Reservations’ to their business’s information. These URLs are specific to each business type and will help reduce the number of clicks a user needs to do in order to complete a desired action. For example, a restaurant will have different CTAs to a dentist.
Alongside this update, Google has added useful new information to the support article for My Business listings, helping businesses better understand the opportunities available to them to encourage users to click-through to their website and, ultimately, completed the desired action.
We’re not joking. As Google prepares to introduce its own built-in ad blocker to Chrome, they’re also prepared to start cracking down on ‘annoying ads’ – and blocking them if they aren’t fixed. Google aims to notify advertisers using daily site reviews and will even be recording bad experiences when they are discovered to help show it from a customer point of view…
“If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.” Google recently stated.
The intent isn’t to shame you into making better ad content, just to make you aware and nudge you towards a better ad experience for your users. If those changes aren’t made, however, they will be prepared to block your content. The move comes alongside various studies on ad experiences in 2017 and Google want to help advertisers meet everyday user’s standards.
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