Digital Marketing weekly roundup

Digital Marketing Roundup

SocialB Digital Marketing Blog Last modified: 31 Mar 2017 by SocialB
Google | Google Shopping | Social Media

Stay updated with the latest news and changes within digital marketing, anything from paid search, search engine optimisation (SEO) to social media.

Facebook Live Location For Messenger

Facebook recently introduced temporary live location sharing inside Messenger. Facebook’s new Live Location feature makes it easy for you to share your location with your friends and family. You can choose to share your location with a single person or with a group. You can share your Live Location in a message by tapping the Location icon or tapping the More icon and then selecting Location. If you choose to share your Live Location, the person or people you share it with will be able to see where you are on a map for the next 60 minutes. You can stop sharing your Live Location at any time; just tap Stop Sharing.This is rolling out globally and is available on both iOS and Android.

AdWords Dynamic Search Ads Gain Page Feeds

New updates to AdWords Dynamic Search Ads has been announced by Google this week, including support for the expanded text ads. Through April, the Dynamic Search Ads (DSAs) will transition to expanded text ads, which will bring the in line with the search and display campaigns. A new solution for Dynamic Search Ads has been introduced by Google called ‘page feeds’. These ‘page feeds’ will consist of two columns: Page URL and Custom Label. This will enable advertisers to design exactly which landing page to include in a Dynamic Search Ad campaign. Many benefits will be available including:

  • The custom labels in the ‘page feeds’ can be used to group products around promotions, stock availability, star ratings and more. Several custom labels can be added by using a semicolon to separate them.
  • Dynamic Search Ads can be triggered for certain landing pages by selecting “Use URLs from my page feed only” in the campaign settings
  • If your goal is to promote the latest or new products quickly, in addition to what you already stock, this can be done by including the product page URLs in a page feed and then selecting the option to “Use URLs from both Google’s index of my website and my page feed” in the campaign settings

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Internet Ads Surpassing TV

For the first time, Internet advertising spends have surpassed that of TV and traditional media in 2017. The report, created by Zenith Media, predicts that the global ad expenditure will reach £163bn this year, a 13% growth on 2016. Interestingly, social media is taking the lead for online advertising; this is the fasting growing component of ad spend, growing at the average rate of 20% year on year. It’s no wonder the digital advertising world is leading the way, as more and more brands are seeing the difference in value to that of traditional marketing. It’s something that’s almost impossible to ignore anymore. Is it time for you to make the jump down further digital marketing avenues?

Google Adds Podcast Results To Chrome For Android SERPs

Currently only available on v6.5 of the Google Search app or Google Home on Android; Google have recently released this screenshot showing rich results for podcast search results. While a release date hasn’t been confirmed for this feature, brands will be wise to ready their podcasts for its release.

How To Implement

To add your podcasts to the SERPs, Google have released their requirements and guidelines in this blog post. Amongst which include:

  • Providing a valid RSS feed.
  • Ensuring the Google bot can read the audio file.
  • Adding structured mark-up data to the page.

Ultimately, this will make podcasts easier to access on mobile for people who don’t use a specific subscription app or website.Google Podcast Result Example

Google’s New AdWords Shopping Pricing Policies

A few online marketers have been caught out by Google’s new pricing policies for AdWords Shopping campaigns. Now, marketers are required to provide product prices including VAT. Both the on-site price listed on the product page and the price listed in your feed for Merchant Center must include VAT. Not including this may result in your account being suspended until you change both your product pages and Merchant Center feed.

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