May felt like 3 days! How are we already in June?
This month has been both productive and hectic in the digital marketing world. We’ve seen so many new updates and features introduced it was hard to choose which one to tell you about. But here we go, we picked our favourite ones from May.
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LinkedIn’s Many Updates in May
LinkedIn has added quite a few features in May (Woohoo!) First up is LinkedIn Live. You can now go live on LinkedIn, either on your personal page or on your company page. Yes, there are a lot of platforms we can go live on but we can’t wait to hear from some experts that will be going live on LinkedIn instead of Instagram. To be able to stream on LinkedIn you’d need to apply for it and get accepted, which means not everyone’s going to be able to go live on LinkedIn. We think this is a great idea in order to keep it professional and high quality.
Coming up next, obviously with the new live feature, LinkedIn has upped its game for video insights. The video performance figures they allow you to see is useful and worth keeping an eye on to improve your performance.
Who doesn’t love some good constructive feedback? If you value your customers’ opinion as much as we do here at SocialB, you’re going to love this next feature. LinkedIn Polls! They are now officially launched, and they can be really handy for increased engagement rates. Creating polls on LinkedIn is as easy as creating a post, just click on the post composer and create your poll. You can choose the duration you want them to be running and you can share them with your connections or publish them in specific groups you’re a member of. Once you create the polls, you’ll have access to the results in real-time and as the creator you can see who voted.
And last but definitely not least, LinkedIn has now added read times to the articles you share. When we’re on the go and have a few minutes to spare, we tend to spend those scrolling through our timelines on our phones. So, knowing how long an article is going to take you to read is a big plus and might attract more people to read your articles.
We are certainly excited to get our hands on these features and play around. Let us know what you think!
Google Ads’ Curbside Pickup Feature
Google has been working hard to help small businesses during this pandemic. This new feature they’ve been beta testing is certainly one that’s going to help brick-and-mortar stores. It’s called ‘Curbside Pickup Indicator’ and it’s available for businesses running local inventory ads. These ads let business owners note if the item in the ad is available at the store. And with the new feature, they will now be able to tell if they’re offering curbside pickup. If you’re not running local inventory ads, you can still update your pickup and delivery options using your own Google Business Profile.
It looks like it can be really helpful for both buyers and local sellers. Let’s see how it turns out after the testing stage.
Social Commerce Updates From the Social Media Giants
Right now due to the strains of the Coronavirus pandemic, many small businesses are struggling, and with stores having to close, more are looking to bring their businesses online.
Facebook has recently announced a brand new feature called Facebook Shops. This allows small traders to turn their Facebook business pages into more shop friendly, accessible and attractive storefronts. This is Facebook’s latest push to step into the world of e-commerce for business. Facebook already has a shop tab where you can post products and direct users to your website, but the ability to click and purchase straight away via Facebook will make the process a lot simpler for the end user.
The feature has just started to roll out to select users in the US, with no confirmed dates set yet for a worldwide release.
In a recent release Facebook stated:
“Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customize the look and feel of their shop with a cover image and accent colours that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”
Another great feature is that customers can ask someone for help. In Facebook Shops users are able to message a business via WhatsApp, Facebook Messenger or Instagram Direct. Users can ask questions, get support and track deliveries. In the future there is also a possibility of customers purchasing within the chat on the message platforms.
Users who have also been showcasing products in their Instagram Live videos will be able to sell products in real time by tagging products which will appear at the bottom of the video. We believe this could take influencer marketing to a new level, especially now that engagement on Live videos is better than ever.
Another big name in social media has introduced several new shopping features. Pinterest last week announced a new feature called shopping spotlights to bring the expert recommendations of fashion influencers, interior lovers and publisher to shoppers.
With more people turning to Pinterest during the COVID-19 lockdowns, the platform has been exploring additional ways to improve product discovery, and to customize its listings with a focus on facilitating purchase behaviour. Consumers can already shop for products inspired by their Pins and use a Shop tab that mimics a personal shopping list.
Not Ready To Publish It? You Can Now Schedule Tweets on Twitter
Many of us are familiar with scheduling tools for social media accounts, like Hootsuite and Buffer. They make things easier when you’re managing various different accounts as we do for our clients, but they come with their own problems. The main one being, the cost. Until now, the only platform that let us schedule posts was Facebook, but now we can schedule tweets on Twitter, as well as saving tweets as drafts. Next time you log in to Twitter, look out for the little calendar icon in the tweet composer. This month we enjoyed seeing more and more social media platforms working to up their game. We can’t wait to see what else they’ll be adding in the upcoming months.
Let us know what you think of these updates. Will you be scheduling tweets on Twitter, or are you happy with the scheduling tools you have?