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Google Completes Transition to Mobile-First Indexing
Google has officially completed its transition to mobile-first indexing, a significant change that highlights the universal emphasis on mobile user experience. The shift, which began in 2015, signifies Google’s preference for mobile versions of websites when crawling and indexing content.
With mobile internet traffic surpassing desktop usage globally, this change ensures that Google delivers the most accurate user experience for mobile searchers. Websites have gradually adapted to this shift by making their mobile pages as feature-rich as their desktop counterparts.
Despite the completion of the transition, Google acknowledges that there are still a small number of websites that do not function properly on mobile devices. For these sites, Google will continue to crawl the desktop versions, though the crawling of desktop pages will be reduced to conserve resources.
This transition underscores the central role of mobile devices in internet usage worldwide, with Google now fully embracing mobile as the primary means through which users access the web.
New Features Added to Instagram Reminder Ads
Instagram is rolling out new features for Reminder Ads, aimed at streamlining the ad creation process and expanding the reach of marketers to a wider audience. These enhancements are set to improve the efficiency of advertising on the platform and will be available by the end of October 2023.
One of the significant updates includes the integration of Reminder Ads within Instagram Stories. This feature enables businesses to boost visibility and engagement by incorporating Reminder Ads seamlessly into Stories, a popular format for content consumption on the platform.
Another noteworthy change is the ability to create Reminder Ads directly within Ads Manager. Previously, advertisers were restricted to using organic posts for creating Reminder Ads. This alteration simplifies the process, making it more convenient for marketers to set up their Reminder Ads and manage their ad campaigns.
These developments are poised to have a positive impact on marketers. By expanding their reach and simplifying ad creation, advertisers can engage with a broader audience, ultimately boosting brand recognition. This, in turn, can lead to higher conversion rates and a more favourable return on investment (ROI).
Reminder Ads, introduced earlier this year by Instagram, serve the specific purpose of generating anticipation, awareness, and interest in upcoming events, launches, or special moments. Users can opt to receive notifications related to events they are interested in, receiving three push notifications leading up to the event.
Instagram aims to provide businesses with more opportunities to be discovered and establish meaningful connections with their target audiences. As the platform continues to evolve, these enhancements offer advertisers valuable tools to effectively engage with their audience.
Google Introduces Search Themes to Performance Max
Google has introduced a new feature known as “search themes” in its Performance Max advertising tool, offering advertisers an optional signal to enhance campaign performance. Search themes allow advertisers to provide information about their business, such as topics leading to conversions, or insights into customer behaviour, such as commonly used search queries.
When utilising search themes, advertisers signal Google’s AI that they want to target specific traffic in their Performance Max campaigns across various Google Ads platforms, including Search, YouTube, Gmail, Discover, Maps, and Display. Additionally, search themes assist in identifying audiences based on user search behaviour across different channels.
Advertisers can access insights into the search categories their ads matched with, both at the campaign and account levels, along with associated conversion performance. Additionally, advertisers have the flexibility to view search term insights for custom date ranges and access the data through the API.
