If you haven’t discovered how and why you need to listen to your audience’s conversations on social media then you could be missing a trick. Social media is a powerful business tool and can be used in a variety of ways. When it comes to your business one of the best ways is to listen to what your customers, both past, present and hopefully future are talking about.
If you want to be successful with your social media campaigns then more listening and less talking is a good place to start. Of course you still need to post and tweet your news and content, but by social listening you can hear your audience’s conversations and join discussions to learn what’s important to them.
Remember old fashioned market research; well social media listening is a modern day equivalent. Once you know what your target audience wants you can create content, start conversations and engage customers with exactly what they want to hear and add real value.
How to Listen
Sounds great doesn’t it, but how exactly do you listen to what people are saying. A good start is to identify specific words and phrases around the key products or services your business provides. For example if you unblock drains look out for people talking about blocked drains or drain problems. You could then offer advice or tips without the hard sale or provide assistance and reach out to customers.
Knowing who the industry influencers are in your market is another good way to develop relationships. A retweet from a well-known brand or influencer can really make a difference to your social media campaigns.
Social listening can also help build your brand, whether you have a small business or a well known brand, keeping an eye on the mentions and conversations around your brand can be a key area to develop your social strategy further.
Social Media Listening Tools
Understandably, you don’t have the time to sit, watch and listen to what’s going on throughout the numerous social media platforms. Depending on how many and what networks you are involved with, it’s sometimes better to focus on a few rather than try and be part of all of them as not all social networks work for everyone or every business.
Hootsuite is one social media listening tool that allows you to have multiple networks including Twitter, Facebook, Instagram and more. You can also monitor keywords to see what your social media audience are saying about your brand, company and even your competitors.
Once you have learnt how to listen to your audience you will find they start to acknowledge you. It’s important and the polite thing to do to acknowledge them back in order to build relationships and trust. When people trust you and your brand guess where they will come next time they need a service or product that you sell!
Social media really isn’t about how many Likes or Followers you have, think quality not quantity. It’s much better to have 1,000 people who read, share, like and comment on your social media content than 10,000 who will disappear as quickly as they came.
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