Every other company that invests in social media marketing seem to have a Facebook page, which makes many businesses wonder if it is a prerequisite nowadays to have this social media platform as part of their social media strategy.
Well, unfortunately there is no simple one word answer. There are many factors that go into determining if you need a Facebook page or any other such social networking identity.
While we recommend most businesses have a presence on Facebook, Twitter, Google+, and other social networks, this doesn’t always work for every business and industry. Some businesses will only benefit from Facebook and Twitter while others may benefit more by having a presence on LinkedIn or Pinterest.
Here are three things to consider before you take the plunge into Facebook:
1. Are your customers there?
Are your primary customers likely to be active Facebook users?
While Facebook attracts people of all demographics, you need to ask yourself if your customer base is active on social media and would they have an interest in connecting with your business page.
So in order to know this it’s important to do a bit of research before, using specific keywords and trying to find other pages, groups or communities of people that are your targeted audience, so you’re sure that they’re actively there.
2. Know your market
Knowing whether having a Facebook page makes sense for your type of business is just as important as knowing if your customers are active on Facebook. For example, many consumer brands have successful Facebook pages where they have many activities that promote engagement like competitions and promotions, this works well for them.
For other type of companies that are more business to business, maybe another platform like Linkedin or Twitter would be much more useful in reaching their audience, and for some, having a presence on Facebook may not be seen in a positive way.
3. Commit to maintain it
Social media is indeed time-consuming, and Facebook is no different. If you are considering investing on Facebook, make sure you can commit to maintaining it weekly, or daily.
This not only means updating and posting regularly, but also moderating the page and promptly respond to questions and comments. This is key because there’s nothing worst in social media than a brand that doesn’t care to respond or takes several days to do it.
At the end of the day answering whether or not your business needs a Facebook page could be a simple as responding to these three points.
Is your business on Facebook? Share your experience with us in the comment section below, or tweet us @SocialBuk