E-commerce Isn’t Just For Christmas

SocialB Digital Marketing Blog Last modified: 14 Dec 2015 by SocialB

If you’ve gone all out on your e-commerce marketing activities this Christmas and have already seen the positive results, by way of traffic and conversions, then keep that momentum going. E-commerce isn’t just for Christmas but its needs planning and objectives setting so you know exactly what you want to achieve and how to do it.

Whilst Christmas may be the time of year where visitors are keen to spend their hard earned pennies there are many other holidays, occasions and events throughout the year where you can take advantage of online sales.

January Sales

If you haven’t already, now is the time to start planning your January sales. Even before the Christmas tree needles have dropped, the Boxing day sales will be in full swing. With more savvy shoppers than ever before, there are some customers who will wait for the January sales and either spend their Christmas money, want to beat the pre-Christmas prices or just grab a bargain.

Special Occasions

There are occasions throughout the year which people celebrate and shop online. Depending on your type of business and the products or services you offer not every occasion is going to be a key date for you but if you plan ahead you can maximise results and revenue. Here’re a few ideas to get your e-commerce marketing plans going:-

  • Valentines Day
  • Mothers Day
  • Easter
  • Fathers Day
  • Banks Holidays
  • Halloween
  • Oh and not forgetting Christmas!

Annual Events

Black Friday took the UK by storm this year with e-commerce sales hitting a high. If you missed out then make sure next year you are ready, because whatever type of business or industry you are in, you can benefit from Black Friday and Cyber Monday. Here are a few events that happen every year which could be optimised in your online marketing activities.

  • Burns Night
  • Pancake Day
  • Chinese New Year
  • London Fashion Week
  • April Fools Day
  • Wimbledon
  • Tour De France
  • School Holidays

Look for other one-off events that could be part of your marketing plan, the 2015 World Rugby Cup featured in many e-commerce campaigns and promotions.

There’s even a ‘Blue Monday’, not as popular as Black Friday, as it is supposedly the most depressing day of the year which is the 25 January in 2016. Could you turn this around and cheer up your customers with a tempting online offer?

One last tip 2016 is a leap year which means you get an extra day to promote your business online and benefit from the e-commerce sales.

You can pick and choose from the marketing ideas above, but you need to make a plan of key dates and activities relevant to your business for the forthcoming year. By setting goals and following a plan you can increase your e-commerce income but you need to be organised, plan promotions and advertise at the right time to convert those valuable customers.

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