If you’re in the retail sector and use Facebook as part of your social media strategy, then you need to know about the launch of new Facebook’s Product Ads.
Facebook states that it is “a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use”.
This new product could revolutionise online retail advertising, and even take market share from Google Shopping.
How can Product Ads help your retail business?
Every business in the retail industry has many products to advertise, and they want to advertise to the right people that will buy them.
With Product Ads, businesses can showcase many products and by using Facebook’s 1.4 billion-user base and its insight into its users’ personal interests and behaviour, it is in a unique position to identify and engage consumers that will buy the products.
It targets users at all times, no matter what device they are using at the time. It tailors the content to the individual which enables it to influence the path to purchase.
Highlight specific products
With Product Ads, retail businesses can not only advertise many products, but also highlight different products on Facebook.
You can then target certain products to specific audiences, or let Facebook automatically deliver the most relevant products to the right audience. Products can be shown in single or multi-product ad units.
Businesses will be able to reach people who visited their website, reach people based on specific interests or create a multi-product ad that highlights the benefits of a specific product.
Facebook Product Ads is still in its early stages and growing, so the product can only evolve and improve results for retail businesses.
It is clear that Facebook is competing with Google, and that the ultimate winners are the businesses that take advantage of this great opportunity and have more choices to get their products closer to the consumers.
Will you take advantage of this new feature? Let us know in the comments below.