Facebook does have its own currency if you were not already aware, it’s called Facebook Credits. Available in over 47 countries, credits and allows you / your customers to purchase virtual goods and digital goods so far. At present, you can’t buy any physical goods – but of course, that’s coming!
Examples of items you can currently use credits for are; Skype calls, watching movies, programs, music, plus the gaming areas (ammunition for games, extra stuff for Farmville).
So who is already using Facebook Credits and how are they using them in their business?
Giving away credits is a good way of enticing people. Be aware, people will cotton on and sign up to newsletters, etc to collect their Facebook credits to use for their own interests (which might not be your goods/products).
With One US Dollar being the equivalent of 10 Facebook Credits and with 30% of revenue going to Facebook and the developer retaining 70% you can see that credits are going to be a way forward for Facebook. We think ultimately they could roll this out across all businesses using Facebook (and perhaps other platforms) to purchase goods in the future.
If you want to stay up to date on Facebook credits then we would suggest you like this Facebook page.
If you are interested in using social media for your business then please feel free to contact us about our social media courses or social media marketing services.
We’ll help you determine the most effective digital marketing plan for your business.