In a landmark change on policy, Facebook has now made is easier for businesses to hold contests and promotions on their business page. Until now, collecting entries to a competition via the social network was against its T&C’s.
However, by removing the requirement that all promotions be administered through third party apps, businesses can now legally run promotions via their page timelines and in apps on Facebook. This provides business users with a huge opportunity for increasing their page following with incentives such as giveaways.
Just be warned, this activity is still against the rules if carried out on personal timelines so make sure your business page is correctly set up and integrated into your social media marketing strategy.
It means little for large companies who have the budget to pay third party apps for collecting competition entry data. This data comes back analysed and formatted so saves time for businesses with an extremely large following and also allows the promotion to be more in line with branding strategies whilst providing a better user experience.
However, for SMEs, the changes mean that they can get involved and legitimately reward their followers for interacting with their social media updates.
For the full rules on Facebook, contests read their guidelines page thoroughly.
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