If you’re going to put your time and effort into Twitter then you’re going to want to do it right. Here are some tips on how to win with your marketing on the social network.
Build your brand
Social media doesn’t necessarily need to be about making direct sales. If you can, brilliant, but one of the most valuable things is the ability to build your brand and create an impressive online presence. This should be one of the biggest parts of your social media strategy.
Everything you post is a reflection of your brand. You can show your expertise in a certain area, link to things you’re proud of and share what others have to say about you.
Use hashtags relevant to your business and industry
Hashtags will help you to get noticed in the wider Twitter world. Do your research before you start by looking what people are already posting about under that tag. If you feel you have something to contribute to this then feel free to join in.
You can also find plenty of articles out there that will give you advice on hashtags suitable for your industry.
It’s also possible to find hashtags that relate to your locality and are part of an organised hour of conversation. It’s always good to get in on these to connect with other like-minded people.
Try not to use more than one or two hashtags per tweet.
Engage with people
It’s all good and well creating lovely tweets that you think people will be interested in but you’re going to make a name for yourself if you never engage with people. Follow individuals and businesses you find interesting and take some time every day to look at your timeline and interact. Reply, retweet and favourite where relevant.
It’s also important to continue the conversation with anyone who mentions you on Twitter. It’s polite to thank users for retweets, too.
Create content that people will want to retweet
When thinking about your content, try and craft tweets that people will want to share. It might be a link to an interesting article, some advice, a really beautiful image of your latest product or just something that will make others laugh.
The banal look-what-I-had-for-breakfast tweets won’t do you any favours here. (Unless you’re a chef or food brand with gorgeous imagery.)
A lot of businesses use Twitter to handle customer service enquiries. You might not be big enough to have hundreds of complaints coming in but keep an eye on what people are saying about you on Twitter and try to help. These people might not mention you directly so do a search on a regular basis for other mentions of your brand name where your @username hasn’t been used.
You should also jump to action anytime someone asks you a question about your business. Go above and beyond what they expect. For example, if you’re a fashion retailer and someone asks about sizing, do more than just explain in your tweet. Direct them to your website’s sizing guide.