It doesn’t matter whether you operate in a small local area or worldwide, social media is so important when it comes to staying in touch with your customers. Here are five ways social media can help a local business.
1. Keep customers up-to-date with news, events and important information
Social media can keep your customers informed of things like special events, sales, holiday opening hours and new stock or services. Facebook is great for this as so many people in the UK are now using it.
2. Reach new customers
When your current customers share something you’ve posted on social media, all their friends and followers will see that post too. This is a great way to reach people who may not know about your business otherwise. If they are in your area and interested in what you do, it’ll be easy for them to find you next time they need something you sell.
Brand awareness is a huge part of social media and while it might not directly drive sales, it’ll help your business become more well known in the local area.
3. Keep customers interested
It’s much easier to keep a customer than it is to find a new one. You can ensure customers are interested in your brand by providing them with offers, letting them know more about your business and keeping them excited about what you’re doing.
Make sure to engage with your customers in order to create a rapport with them. Building these kinds of relationships is so important. This means responding to messages, comments and mentions as well as actively engaging with what people are saying on your timeline.
4. Customer services
If you run a small, local business, you may not have the resources to have a dedicated customer services team. Social media can come in handy here as you can use it to respond to questions from your customers. Not only can you help your customers quickly and efficiently but you’ll also show others that you’re quick to respond to queries.
Both Facebook and Google Plus are great places for showing off your reviews. Encourage customers to leave reviews for your business and it’ll encourage others to check you out. Even a few positive reviews can leave a good impression on people who are looking for the products or services you sell.