Golf Fans Select Hole Location At PGA Championship Through Social Media

SocialB Digital Marketing Blog Last modified: 08 Aug 2014 by SocialB
Other | Social Media

PGAAfter a hugely successful first year, PGA are once again giving golf fans the chance to pick the 16th Hole Location for the Final Round of the 2014 PGA Championship.

“Our goal is to ensure that golf fans worldwide are engaged with the 96th PGA Championship in ways that are unprecedented, as we position the PGA Championship as one of the most progressive sporting events for fans and players alike,” said PGA of America CEO Pete Bevacqua. “The PGA of America was delighted with the response we received for the PGA Championship Pick the Hole Challenge Hosted by Jack Nicklaus last year, and we’re delighted to bring the Challenge to Valhalla with an even more exciting and robust fan experience.”

Votes can be made by visiting Facebook and Twitter and using the hashtags seen above or directly at the ‘Pick the Hole Location’ page at on desktop and mobile web, where fans also get to play a fun interactive mini game to virtually test each of the holes before making their decision.

The challenge was set up to be a collaborative learning experience between The PGA of America and record-tying five-time PGA Champion Jack Nicklaus. It was designed to educate fans on how course setup impacts a golfer’s strategy and help explain what hole location information players are provided each day.

Throughout the tournament PGA regularly promote this on their own social media channels and through associated networks such as TNT and CBS. The Pick the Hole Location Challenge was the first of its kind in any golf event and, in 2013, gathered approximately 1 million page views between mobile and desktop and close to 100K votes.

It will be interesting to see the statistics from this year’s challenge. Will you be voting? Tweet us and tell us what you think of PGA’s social media tactics at @SocialBUK.

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