#Hashtags are commonplace today within the world of social media, originally championed in a big way by Twitter, hashtags are now used on many social media networks including Facebook, Google+, Pinterest and the list goes on.
Back in May, Google began displaying search results using hashtags within Google+ streams. Facebook also rolled out hashtags in June. The search engine giant Google are now taking hashtags a step further and have just announced that they are delivering Google+ hashtags in their main search results. In a quote from Google+ they state ‘Today we’re bringing a richer hashtag experience to Google Search’.
Initially, this update is only available on Google.com but it’s a clever way for Google to promote Google+. To make hashtags part of the search experience, Google will deliver relevant Google+ posts to the right of their regular search results when you search using a hashtag ie #keyword. These results then take you to Google+ so you can view the list of posts relevant to your search.
Google’s aim is to bring a richer hashtag experience to Google Search, but it may take a while for users to get used to the idea and change the way we search. Like Twitter, it could be a great way to get involved in Google+ conversations via Google Search.
There are many different social media platforms and it can be confusing which ones to use and how to get the most out of them. We run social media training courses to help businesses discover how they can promote their products and services and increase the visibility and performance of businesses. Contact us today for further information on any aspect of social media.