#Hashtags are commonplace today within the world of social media, originally championed in a big way by Twitter, hashtags are now used on many social media networks including Facebook, Google+, Pinterest and the list goes on.
Back in May, Google began displaying search results using hashtags within Google+ streams. Facebook also rolled out hashtags in June. The search engine giant Google are now taking hashtags a step further and have just announced that they are delivering Google+ hashtags in their main search results. In a quote from Google+ they state ‘Today we’re bringing a richer hashtag experience to Google Search’.
Initially, this update is only available on Google.com but it’s a clever way for Google to promote Google+. To make hashtags part of the search experience, Google will deliver relevant Google+ posts to the right of their regular search results when you search using a hashtag ie #keyword. These results then take you to Google+ so you can view the list of posts relevant to your search.
Google’s aim is to bring a richer hashtag experience to Google Search, but it may take a while for users to get used to the idea and change the way we search. Like Twitter, it could be a great way to get involved in Google+ conversations via Google Search.
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