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Google Testing Smartphone Icon In Search Results Again

Last week saw the return of a small smartphone icon appearing in Google search results on mobile devices to indicate whether a website is mobile friendly. This feature was first tested by Google back in 2012 as reported on Search Engine Watch.

The feature has soon disappeared from our iPhones here in the SocialB office so it doesn’t look like this is a wide scale roll-out of the new look search results. If and when Google do decide to activate the feature what impact will the new icon have on your website and business?

User Perception

Viewing a non-mobile friendly website on a smartphone can be a frustrating experience especially if a customer is looking to make a purchase on your site. If users see your website in the search results without the smartphone icon it is likely that they will scan the results for a search result that will display a mobile optimised website.

Lower Search Rankings

Google has indicated in the past that they are looking to improve the search results delivered on smartphones and have made adjustments to their ranking factors based on whether or not a website is mobile optimised and whether or not these sites have been correctly built for mobiles (in terms of code, URLs etc).


If your website isn’t currently optimised for smartphones it is time to rethink your mobile strategy. Take a look at your Google analytics account and study what devices your customers are visiting your website on and just how many are landing on your website on mobile devices.



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